Information technology adoption on digital marketing communication channel

Yoga, I Made Sindhu; Korry, Ni Putu Dyah Permatha

doi:10.29332/ijssh.v3n2.297

Cited by 33 publications

(23 citation statements)

References 32 publications

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“…The tendency to adopt IT is highly influenced by the owner of the company. Research emphasizes the characteristics of the leadership such as innovation and behavior toward IT adoption [31]. Top managers entrepreneurial leadership is recognized as essential in perceiving IT innovativeness in organizations.…”

Section: Leadershipmentioning

confidence: 99%

Linking Information Technology and Entrepreneurship: A Literature Review

Harb

Shang

2021

Proceedings of the Annual Hawaii International Conference on System Sciences

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This study reviews research carried out in the domain of IT and entrepreneurship. A total of 907 papers, published between 1978 and2020 were used to uncover the latent topics addressed in the domain. A topic modeling (LDA) algorithm was used to automate the process of extracting the initial research topics from the data. The literature review further enhances the understating of IT-associated entrepreneurship research, providing useful insights for future research and informs practice in this domain of study.

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Section: Leadershipmentioning

confidence: 99%

Linking Information Technology and Entrepreneurship: A Literature Review

Harb

Shang

2021

Proceedings of the Annual Hawaii International Conference on System Sciences

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“…E-Samsat is a technology-based PKB payment system that can be done through a variety of registered banking services and in cooperation with the government ranging from ATMs, mobile or internet banking (Melaning & Giantari, 2019;Yoga et al, 2019). To be able to use e-Samsat services, the vehicle owner's identification number (KTP) registered on the Samsat server must be the same as that listed on the bank account.…”

Section: E-government and Electronic Samsat (Digital Samsat)mentioning

confidence: 99%

Assessing depth of optimization digital samsat program (e-samsat) in Bali province

Nayaka

Darma

2020

irjeis

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This research describes the optimization of the Samsat digital program which has been tested in seven provinces in Indonesia, one of which is in the Province of Bali, Badung Regency. Digital Samsat hereinafter referred to as e-Samsat (Samsat electronics). The launch of the Samsat digital program is aimed at increasing the ease of paying motor vehicle tax for taxpayers. The implementation of the Samsat digital program is a form of information technology innovation in government programs in the industrial revolution 4.0 era. The application of this program is also to realize e-government and good governance. The purpose of this study was to determine the implementation of digital Samsat in the community and to determine the factors that influence the Samsat digital program. This research is a qualitative study conducted at the office of UPT Bapenda in Badung Regency (Samsat Office, Mengwi). The sampling technique for selecting informants in this study used a purposive sampling method. The instrument used in this study was using structured interviews, direct observation at the research location, and using supporting documents in the form of books and previous research about the same field study with this research.

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“…Hal ini dikarenakan kurangnya pemahaman terhadap penggunaan alat digital itu sendiri. Implementasi penggunaan teknologi informasi yang banyak dilakukan oleh UKM kebanyakkan hanya dengan menggunakan media digital seperti email, website dan media sosial sebagai alat komunikasi pemasaran mengenalkan produk dan melakukan penjualan (Yoga et al, 2019). Meskipun demikian, ini merupakan langkah awal yang baik untuk UMKM dalam pemanfaatan teknologi sebagai media pemasaran dan penjualan.…”

Section: Pendahuluanunclassified

Analisa Strategi Teknologi Informasi Pemasaran UKM Kuliner di Media Sosial Menggunakan Metode SWOT

Ajismanto¹,

Widyanto²

2020

JTIIK

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Penelitian ini bertujuan untuk menganalisis penggunaan media sosial sebagai media promosi usaha kuliner kecil dan menengah di Palembang. Suatu teknik pengambilan keputusan dalam promosi usaha kuliner menggunakan metode Strength, Weakness, Opportunities, and Threats (SWOT). Dengan mengetahui keempat aspek tersebut pelaku usaha dapat memaksimalkan kekuatan dari pemasaran melalui sosial media, meminimalkan kelemahan dan ancaman sosial media marketing, dan membangun peluang-peluang di masa depan. Penelitian ini menganalisis data secara kuantitatif dan kualitatif. Data kualitatif berupa pertanyaan-pertanyaan yang diajukan kepada responden penelitian dengan menggunakan kuesioner, kemudian data tersebut dikuantifikasi agar dapat dianalisis lebih dalam. Tahapan nya dari pemberian bobot dan rating, perhitungan IFAS dan EFAS, diagram kartesius swot, matriks strategi kombinasi strategi, dan matriks SWOT. Kuesioner diberikan kepada 60 pelaku UMKM dan juga pelanggan yang melihat konten promosi UMKM di media sosial. Dilihat dari hasil analisis SWOT diagram kartesius coordinate point antara internal factor dan external factor sebesar 0,19;-0,43 terletak pada kuadran IV yang artinya strategi diversifikasi perlu diterapkan. Strategi yang perlu diterapkan adalah ST strategi seperti menyeleksi target audiens yang melihat iklan berdasarkan range usia, dan jenis kelamin, kemudian implementasi search engine marketing (SEM) dan search engine optimization (SEO) lebih mendalam (S1, T1). Membuat hashtag ataupun keyword yang relevan dengan produk yang ditawarkan, membangun brand image (Personal Branding), dan membuat konten iklan yang menarik (S1, T1, T3). Terakhir, Lebih mengarahkan konsumen ke transaksi penjualan melalui marketplace ataupun website, dan gunakan rekening bersama (S4, T2). Penggunaan teknologi informasi sebagai media promosi di sosial media menjadi salah satu teknik pengambilan keputusan yang dibutuhkan dalam mempromosikan dan meningkatkan pendapatan UMKM di Palembang. AbstractThe aim of this study is to determine the use of social media as a culinary promotions in Palembang. The technique method for making decisions in the promotion of Small Medium Culinary Enterpraise (Culinary SME’s) used Strengths, Weaknesses, Opportunities, and Threats Analysis (SWOT). By understanding these four aspects, opportunities for marketing improvement through social media are needed, discussing the weaknesses and challenges of social media marketing, and building opportunities in the future. This study analyzes data quantitatively and qualitatively. Qualitative data in this research is the form of questions asked to respondents using a questionnaire, then the data are quantified for in depth analysis. The stages are from weighting and rating every item in questionneire, IFAS and EFAS calculations, Cartesian SWOT diagrams, combined strategy matrice, and SWOT matrices. Questionnaires were given to 60 Culinary SME’s, and also customers who viewed promotional content on social media. From the results of the SWOT analysis the Cartesian coordinate point diagram between internal factors and external factors is 0.19; -0.43 in quadrant IV, which means that a diversification strategy needs to be applied. Strategies that need to be implemented are ST strategies such as selecting the target audience who see ads based on age range, and gender, then the implementation of search engine marketing (SEM) and search engine optimization (SEO) more deeply (S1, T1). Create hashtags or keywords that are relevant to the products offered, build a brand image (Personal Branding), and create interesting advertising content (S1, T1, T3). Finally, more direct consumers to sales transactions through the marketplace or website, and use a joint account (S4, T2). The used of information technology as a promotional media on social media is one of the decision-making techniques needed to promote and increase the income of Culinary SMEs in Palembang

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Information technology adoption on digital marketing communication channel

Cited by 33 publications

References 32 publications

Linking Information Technology and Entrepreneurship: A Literature Review

Linking Information Technology and Entrepreneurship: A Literature Review

Assessing depth of optimization digital samsat program (e-samsat) in Bali province

Analisa Strategi Teknologi Informasi Pemasaran UKM Kuliner di Media Sosial Menggunakan Metode SWOT

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