Cultural products are a major component of the world economy and are responsible for a growing share of U.S. exports. The authors examine brand name strategies when cultural products are marketed in foreign countries. Incorporating the unique characteristics of these products, the authors develop a theoretical framework that integrates similarity, which focuses on how the translated brand name relates to the original brand name, and informativeness, which focuses on how the translated brand name reveals product content, to study the impact of brand name translations. The authors analyze Hollywood movies shown in China from 2011 to 2018. The results show that higher similarity leads to higher Chinese box office revenue, and this effect is stronger for movies that perform better in the home market (i.e., the United States). When the translated title is more informative about the movie, the Chinese box office revenue increases. The informativeness effect is stronger for Hollywood movies with greater cultural gap in the Chinese market. Moreover, both similarity and informativeness effects are strongest when the movie is released and reduce over time. This research provides valuable guidance to companies, managers, and policy makers in cultural product industries as well as those in international marketing.

As the cost of production is a key determinant of long-term viability, developing methods that reduce the cost of direct coal liquefaction has posed a challenge to scientists and industrial organizations worldwide. This paper summarizes recent developments in technology and processes and explores the overall economic competitiveness of direct coal liquefaction using the China Shenhua Group Corp. (Shenhua) project as a case study. A comparative analysis of the costs and economic competitiveness of the Shenhua approach and a variety of conceptual designs outlined in U.S. studies is presented. The comparison shows that the economic competitiveness of direct coal liquefaction is dependent on production costs that consist primarily of raw material, operation and management, and capital costs. Capital cost is shown to be a primary determinant of the cost of production. The relative competitiveness of the plant and supporting facilities depends heavily on the economic alternatives relevant to a particular plant site. Initial results indicate that the Shenhua direct coal liquefaction plant is relatively competitive given the cost allocation assumptions made. Long-term financial markets as well as safety and environmental factors are all issues that may affect the analysis and ultimate conclusions.

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We investigated gender differences in education-related health inequalities in rural China. Household interview data were obtained from 6 provinces in 1993 and 2001. Remarkable health inequalities existed and favored the higher educational groups; among women, the inequalities were greater and health inequalities increased from 1993 to 2001. Education serves as a more powerful mediating factor for health inequalities among women than among men in rural China.

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