Through the framework of niche theory, this study compared the gratification niches of monthly print magazines and the World Wide Web through a survey administered to 371 subscribers of a special‐interest magazine. The findings suggest that the Web offers a wider array of gratifications than magazines, and delivers them in a superior fashion. The Web excels among cognitive, task‐oriented uses; while magazines hold their ground for more affective, self‐oriented uses.

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While digital cameras are used on most assignments and more images are shot, a lower proportion of those images are archived compared to images shot with film cameras in years past.

This study examined efficient sampling for content analyzing monthly consumer magazines during a five-year period. As with other forms of media content, sampling of monthly consumer magazines is more efficient using a stratified sample than a simple random sample. When sampling from a five-year period, a constructed year of twelve issues (one issue randomly selected from among the issues in each month) is more efficient and accurate than twenty randomly selected issues - the smallest simple random sample meeting standards of efficiency on all content measures.

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