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Introduction. The peculiarities of the functioning of the foreign economic activity of agricultural enterprises in the modern conditions of the transforming economy are manifested in various forms of ownership and the development of market relations in the Ukrainian economy, which are accompanied by increased competition, difficult conditions of economic activity, a decrease in the predictability of results, and an increase in the severity of economic consequences caused by management errors. Despite the fact that currently the issues of strategic management of agricultural enterprises are widely discussed, the study of issues of strategic management of foreign economic activity is carried out at a level insufficient for their use, and often simply intuitively. In connection with this, there is a need to develop the theory and methodology of forming a strategy for the development of the foreign economic activity of agrarian enterprises, aimed both at solving scientific problems of strategic management and at developing specific proposals for their implementation. The goal is research, development and justification of a set of measures of a theoretical and practical nature regarding the formation of a strategy for the development of the foreign economic activity of agrarian enterprises, as a set of interconnected management elements and connections that provide solutions to the problems faced by enterprises in foreign markets. Method (methodology). When conducting the research, taking into account the purpose and tasks, general scientific and specific research methods were used. Among them: the method of scientific abstraction - when systematizing the theoretical foundations of strategic management of foreign economic activity of agrarian enterprises; the method of system-structural analysis - in the development and construction of the system of the organizational-economic mechanism of management of foreign economic activity at the level of enterprises; deduction, logical generalization, comparative and system-structural analysis, grouping - when identifying existing problems of strategic management of foreign economic activity of agrarian enterprises. The results. The article substantiates the relevance of developing an organizational and economic mechanism for strategic management of foreign economic activities of agrarian enterprises in conditions of a high level of competition on international markets. It is emphasized the need to review traditional approaches to management with the construction of innovative mechanisms of management systems. It has been proven that the organizational and economic mechanism of managing foreign economic activity is a competitive advantage of the enterprise. A model of the organizational and economic mechanism of strategic management of foreign economic activity at the level of an agricultural enterprise has been developed. It was found that the most effective approach to the process of strategy formation in the organizational and economic mechanism, which is based on the concept of BSCol with adaptation to the activities of enterprises, is named as comprehensive. A transformed strategic map of a balanced system of indicators and indicators of foreign economic activity of agrarian enterprises has been developed.

The analysis of existing theoretical approaches shows that the problem of clarifying the essence and features of the formation of the export potential of agricultural enterprises remains insufficiently resolved, which significantly inhibits the development of methodological principles for their comprehensive assessment and management mechanisms for increasing international competitiveness on foreign markets. We consider the category "export potential" as a business process, which is divided into main stages (formation, development, management) and includes a sequence of certain stages (planning, regulation, organization, motivation, control). The novelty of the proposal lies in the assessment of the export potential of agricultural enterprises by calculating the system of indicators both at the level of individual economic entities of the agro-industrial complex (direct method) and with the help of national specialized and state bodies (indirect method) in compliance with important methodological principles. We suggest using the trade intensity index, which allows you to determine whether the value of trade between two countries is greater or less than one would expect. The trade complementarity index can provide useful information on the prospects for intra-regional trade. It indicates to what extent the counterparty's export profile matches or complements the partner's import profile. The economic evaluation of the export potential of agricultural enterprises allows to ensure the stable and effective functioning of economic entities in the structure of global economic relations and to determine the priorities of their development. The practical application of this methodology will allow to obtain a reliable assessment of the current situation in a specific sales market, to identify trends, problems and priorities of its development, as well as potential and competitive opportunities of the organization from the exit of agricultural enterprises to this agro-food segment. Taking into account the specificity of the subject of research, we suggest to evaluate the export potential of agricultural enterprises to use an integral methodology that allows to more accurately reflect the capabilities of the enterprise on the foreign market, with the help of indicators that are weighted in a certain way. In addition to the integral methodology for the purpose of assessing the export potential, we have proposed a method of export diagnostics of agricultural enterprises, which consists in evaluating the main functions of the enterprise, which determine its readiness for export activity. The advantage of the developed methodology is the availability of the information necessary for analysis, the simplicity of calculations, it more clearly and accurately reflects the level of export potential of a company that has been present on the foreign market for a long time, as it takes into account the opinion of third-party experts and the influence of internal and external factors. The main advantage of the developed technique is visual optimization. Data obtained as a result of the analysis of the complex methodology, which is much easier to perceive by the user.

The article is devoted to topical issues of development of existing and establishment of new approaches to the methodology of assessing the effectiveness of foreign economic activity of agricultural enterprises with the subsequent formation of strategies for its development. Thanks to the successful operation of domestic agricultural enterprises in foreign markets and effective and fruitful cooperation with foreign partners, economic growth of the country as a whole is achieved. Therefore, in modern economic conditions, the increase in foreign economic activity requires a thorough methodological approach to assessing the effectiveness of foreign economic activity of agricultural enterprises. The theoretical and methodological basis of research were the works of leading domestic and foreign economists and the work of leading analysts on the problems and methodology of modeling foreign economic activity, comprehensive approaches based on a combination of economic analysis and methods of economic and mathematical modeling. The following research methods were used in solving the tasks: monographic, analysis and synthesis, expert evaluations, deduction method and abstract-logical. In order to implement the organizational and economic mechanism for determining the foreign economic activity of agricultural enterprises, we propose to use a universal method of foreign economic activity analysis and at the micro level in order to compare the obtained calculations to assess trends in the development of foreign economic activity of agricultural enterprises. If an agricultural enterprise is engaged in both exports and imports, then to assess its performance in the foreign market for a certain period can be calculated integrated indicators of foreign trade, which provide for the comparability of results achieved for the whole set of export-import operations at full cost. The initial methodological basis for assessing and analyzing the foreign economic activity of agricultural enterprises should be a systematic analysis and a comprehensive, dialectical approach, which necessitates the study of individual elements and the system as a whole in constant motion, change, in the process of constant renewal. This is important not only for understanding the essence of economic categories but also for formulating conclusions on their practical application, making management decisions at different levels of the hierarchical management system in the agricultural sector of Ukraine. The practical significance of the results of the study lies in the substantiation of the methodology, which allows to calculate and fully assess the effectiveness of foreign economic activity of any agricultural enterprise.

Стаття присвячена опрацюванню інструментарію методичних підходів до оцінювання ефективності експортної діяльності сільськогосподарських товаровиробників України, які характеризують розвиток зовнішньоекономічної діяльності аграрних підприємств, прогнозування їх експортного потенціалу та підвищення обсягів збуту аграрної продукції на зовнішні. Запропоновано імітаційну модель зовнішньоекономічної взаємодії аграрних підприємств України на світовому ринку. Концепція запропонованої системи ґрунтується на імітаційному моделюванні економічної взаємодії агентів-країн і українськими аграрними підприємствами, результатом якого виступає прогнозна динаміка зовнішньоторговельного обороту, що є найважливішою характеристикою національної економіки. У запропонованій моделі виділено агенти, першим з яких є аграрні підприємства України, інші – країни, є торговими партнерами України.