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Urban farming is seen as a sustainable practice with the social, economic and urban environment benefits. Despite the efforts by the government, there is lack of public participation in urban farming activities and challenges in sustaining urban farming participants' interest. The study is aimed at measuring urban farming participation motivations using the Expectancy Theory of Motivation which is made up of three aspects; namely expectancy, instrumentality and valence. This paper describes the findings regarding the expectancy aspect of motivation (measured by using Expectancy theory) in urban farming activity in Malaysia.

Farming in urban areas is recognised as a sustainable approach towards the provision of food and has increased in Malaysia over recent years. Nonetheless, sustaining the people's participation in urban farming is challenging. Despite numerous researches in the past on the types of motivations for urban farming participation, only a few of those researches have been on the motivations of urban farming participants in Malaysia. This paper reports on a research about the motivational factors for urban farming participation in the state of Selangor, Malaysia. A questionnaire survey was conducted, of which the respondents comprised 243 practitioners of urban farming in Selangor. The results revealed that physical and mental health and the environment were the motivations with the highest scores among urban farming practitioners. Further investigations are warranted to understand the influences of age, gender and race on urban farming motivations and to help sustain urban farming programs.

Urban farming is seen as a sustainable practice with the social, economic and urban environment benefits. Despite the efforts by the government, there is lack of public participation in urban farming activities and challenges in sustaining urban farming participants’ interest. The study is aimed at measuring urban farming participation motivations using the Expectancy Theory of Motivation which is made up of three aspects; namely expectancy, instrumentality and valence. This paper describes the findings regarding the expectancy aspect of motivation (measured by using Expectancy theory) in urban farming activity in Malaysia.Keywords: Expectancy, Urban farming, Motivational factor, Sustainable practice.eISSN 2398-4279 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ajqol.v3i13.157

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