Keywords:Airport Branding Tourism destinations Vision statements Following the commercialization and privatization of many airports in recent decades, airport management companies have placed greater emphasis on airport marketing and branding. One way of understanding the branding efforts of any organization is to analyze the content and themes of their vision and mission statements. In particular, vision statements provide a statement of the future intentions of companies with respect to their plans to engage with their main stakeholders. This paper aims to contribute to the literature on airport branding by analyzing the content of 91 vision statements of airports from around the world. The analytical framework involves deductive measurement and a content analysis regarding keywords identified in a literature review, in addition to tourism-related elements in airport vision statements. Although there is an intrinsic relationship between airports and tourism development, the academic literature has not thoroughly addressed stakeholder engagement among airports and tourism organizations. For the data analysis in this study, airports were segmented with respect to geographic location, passenger movement, and airport governance models.

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International capital flows are strongly influenced by countryspecific patterns that can be best understood in historical and comparative perspective. A long-term empirical analysis of French and German investment in Spain reveals that the core capabilities of foreign fi rms and their relations with local partners have spurred the rise and development of two national models of international investment, characterized here as “political” and “technical.” The research identifies the main actors and the ownership advantages of the two models that have proved to be so resilient over time.

the call for a special symposium on 'the Brand and Its History' has led to two journal issues that focus on trademarks and brands, respectively. this issue is devoted to trademarks, the more concrete, well-documented, and measurable aspect of brands. this editorial introduces trademark studies; summarises previous contributions from economic, legal, business, and historical literature; provides a short overview of the topics and findings of the seven articles included in this issue; and reflects on further research.

This is the second special issue resulting from the symposium titled 'The Brand and Its History'. This issue aims at deepening the knowledge of the historical and cultural roots of the origin, uses, and meanings of modern branding. This editorial summarises previous contributions from economic, marketing, and historical literature; presents the main findings of the seven articles included in this issue; and reflects on possible further research.