Passengers perceptions of airport branding strategies: The case of Tom Jobim International Airport – RIOgaleão, Brazil

Figueiredo, Tathiana; Castro, Rafael

doi:10.1016/j.jairtraman.2018.09.010

Cited by 22 publications

(27 citation statements)

References 10 publications

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“…Such branding helps airports to increase their connectivity as hubs. Besides, studies show that airport brand management enhances performance transparency, and social-environmental responsibility, resulting to sustainability (Lee, Park 2016;Figueiredo, Castro 2019). However, airport managers in developing countries are still inexperienced in this domain.…”

Section: Discussion and Managerial Implicationsmentioning

confidence: 99%

A Mixed Interval Type-2 Fuzzy Best-Worst Macbeth Approach to Choose Hub Airport in Developing Countries: Case of Iranian Passenger Airports

2019

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Hub airports are the ones that model networks in which most journeys go via a few central points. Famous hub airports deliver positive social and environmental impact to the communities along with economic effects. This paper is about to investigate indicators related to hub performance excellence from various angles, considering leading hub airports performance while determining the priorities in order to help airports especially in developing countries to find the way of progress. A list of Key Performance Indicators (KPIs) is prepared from the literature, which is prioritized using Best-Worst Method (BWM). The weights of these criteria are specified via application of interval type-2 fuzzy BWM. Then using five most important criteria, MACBETH (Measuring Attractiveness by a Categorical Based Evaluation TecHnique) ranking approach is used to analyse 19 Iranian international airports and find the most appropriate one for being hub airport. The results show Kish airport with the International Civil Aviation Organization (ICAO) code “OIBK” is prior to other airports and can be chosen as the hub airport that means Iran airports holding company is suggested to focus more investments in this airport to gain fastest possible benefits of an international hub airport.

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Section: Discussion and Managerial Implicationsmentioning

confidence: 99%

A Mixed Interval Type-2 Fuzzy Best-Worst Macbeth Approach to Choose Hub Airport in Developing Countries: Case of Iranian Passenger Airports

2019

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“…Many researchers have addressed the importance of air passengers' experience. Airport provides the first impression about the tourism country and providing a good service at the airport is the start of an outstanding tourist experience (Figueiredoa and Castro, 2019;Wattanacharoensil et al, 2017). With new emerging technologies and tense competition, the mission of passengers' satisfaction becomes an ever-demanding challenge.…”

Section: Literature Reviewmentioning

confidence: 99%

“…ASQ evaluation is a multi-faceted complicated process due to the diversity of air travelers and complication of process itself. Given the importance of measuring ASQ and complexity of the process, many researchers attempted to measure ASQ through different conceptual models (Bulut et al, 2018;Fodness and Murray, 2007;Hussain et al, 2015;Figueiredoa and Castro, 2019) or by focusing on the main drivers of ASQ (Lee and Yu, 2018;Lubbe et al, 2011;Eshtaiwi et al, 2018;Alkhatib and Migdadi, 2018). One of the main challenges is to extract critical dimensions of ASQ using a comprehensive and reasonable measurement tool such as a survey or questionnaire.…”

Section: Airport Service Quality (Asq) Dimensionsmentioning

confidence: 99%

“…Finally, Suárez-Alemán and Jiménez (2016) used services, security, atmosphere, tangibles, staff and private participation part of their airport passenger perception study. Figueiredoa and Castro (2019) examined passenger's perceptions of a Brazilian international airport branding strategies and its impact to their experiences in light of the airport branding elements proposed by the literature. Finally, Bezerra and Gomes (2016) discussed the importance of improving ASQ given the complex airport environment.…”

Section: Airport Service Quality (Asq) Dimensionsmentioning

confidence: 99%

“…Moreover, Suárez-Alemán and Jiménez (2016) argued that people traveling for work usually value time more highly than those traveling for leisure. Similarly, Figueiredoa and Castro (2019) conducted a cross-tabulations study in relation to the motivation of the trip (mainly leisure or business) and found no significant differences between the perceptions of the two except for a slight difference in terms of "architecture design and layout." In addition, they argued that there are no major differences between the perceptions of foreigners, residents of airport state and Brazilians living in other states except for the pricing in the commercial areas.…”

Section: Passengers Segmentationmentioning

confidence: 99%

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Travelers’ perception of service quality at Dubai International Airport

Awad

Alzaatreh

AlMutawa

et al. 2019

IJQRM

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Purpose Dubai’s aviation industry is one of the most leading global aviation centers with a customer centric focus and tremendous challenges. The purpose of this paper is to determine the main Airport service quality (ASQ) drivers and evaluate the perception of travelers of Dubai International Airport (DXB) terminal 3. Design/methodology/approach Travelers’ feedback is captured through interviews, initial survey and online review, and a more focused survey is developed as the main research tool. A hypothetical model is proposed and analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM). The sample includes 275 passengers who had experience with DXB services. Findings The CFA supported by SEM was used and reveled check-in, assurance and empathy, and availability to some extent as the main constructs influencing travelers’ satisfaction and impression of DXB. Moreover, Kruskal–Wallis test suggested that nationality impact travelers’ experience of the airport. The study stresses the need to consider differences in perceptions among different travelers’ groups with different ethnical backgrounds. Research limitations/implications The external validity of the results can be enhanced by including more terminals and larger sample size. Terminal 3 is administered by one company and provide services for one airline. Focusing on terminal 3 only improves the internal validity of this study but limits the external one. Practical implications Decision makers can use the findings to improve travelers’ experience at airport. For example, customizing services for certain groups can improve experience of travelers significantly. Originality/value Based on the surveyed literature, there is little information or guidance on how to cluster constructs that best describe passengers’ journey in airports. Second, there are some conflicting results regarding the impact of nationalities and purpose of travel on travelers’ satisfaction. The purpose of this paper is to address the two gaps and identify factors that influence ASQ at DXB terminal 3. The investigation would help DXB management to understand what makes travelers satisfied during their journey at the airport.

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Plane-Gazing Agorá: Design for Building a Community at The Airport Observation Deck Through Photography Activities

Arima

Sato

Yamanouchi

2020

Communications in Computer and Information Science

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Passengers perceptions of airport branding strategies: The case of Tom Jobim International Airport – RIOgaleão, Brazil

Cited by 22 publications

References 10 publications

A Mixed Interval Type-2 Fuzzy Best-Worst Macbeth Approach to Choose Hub Airport in Developing Countries: Case of Iranian Passenger Airports

A Mixed Interval Type-2 Fuzzy Best-Worst Macbeth Approach to Choose Hub Airport in Developing Countries: Case of Iranian Passenger Airports

Travelers’ perception of service quality at Dubai International Airport

Plane-Gazing Agorá: Design for Building a Community at The Airport Observation Deck Through Photography Activities

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