Lebih dari tujuh puluh persen (70%) populasi eceng gondok menutupi permukaan Danau Rawa yang berdampak buruk untuk sisi lingkungan dan ekonomi. Eceng gondok menurunkan populasi biota seperti ikan dan nilai pariwisata. Solusi nyata dibutuhkan untuk menghadapi permasalahan ini. Kelompok masyarakat pegiat usaha UMKM berbasis pemberdayaan masyarakat dan potensi sumber daya alam lokal, Bengok Craft, di Desa Kesongo, Kecamatan Tuntang, Kabupaten Semarang dalam hal ini telah mengambil peran untuk menjadi bagian dari solusi atas permasalahan tersebut yakni dengan memproduksi kerajinan eceng gondok mulai dari tas eceng gondok, buku, hingga sandal serta aksesoris lainnya. Banyaknya produksi kerajinan ini kemudian diproses lebih lanjut oleh UMKM Bengok Craft seperti proses finishing dan juga didistribusikan di pasar. Akan tetapi, permasalahan lain muncul yakni pemasaran produk. Produk kerajinan eceng gondok dipasarkan di pasar lokal dengan memanfaatkan media pemasaran daring seperti media sosial dan juga website dengan memanfaatkan media gambar atau foto produk. Konten pada media pemasaran masih belum cukup persuasif dan menarik minat pasar global. Merespon permasalahan ini, tim pengabdi sebagai akademisi memberikan solusi berupa pelatihan penulisan konten kreatif berbasis stori untuk media iklan produk kerajinan Bengok Craft yang melibatkan pengelola UMKM Bengok Craft dan warga desa yang menjadi tim iklan. Hasil dari kegiatan ini adalah peserta pelatihan menghasilkan konten iklan untuk media daring.

Nervous Conditions focuses on the story of the Shona family living in a patriarchal culture in Rhodesia during the postcolonial era in the 1960s. Rhodesia was a former British colony, so the legacy of colonialism and its influence is not that easy to go away. Hence, those who were colonized, or the locals experience many problems to cope with, especially women. Therefore, the study aims to examine the postcolonial issues in the novel dealing with double colonization. The objectives of the study were to describe and explain how the novel builds the themes related to postcolonialism and how the women living in patriarchy experienced oppression from male relatives as well as a colonial power. The study was done qualitatively using a content analysis method. The data were analyzed using Edward Said’s theory of Orientalism. The findings showed the story highlighted the themes of patriarchy and cultural contestation which affect the lives of the female characters. Then, the findings explained how the female characters were oppressed traditionally and colonially. Therefore, it showed how women were doubly colonized by males and Western domination. Thus, they had not been able to get full authority since they were trapped between both.

Digital marketing optimization is a society service program done by lecturers and student of the English Department at Universitas Negeri Semarang. The society service is aimed at empowering a local community called Dheling Arts Community in Rogomulyo Village, Semarang Regency to develop their Small and Medium-sized Enterprise (SME) focusing on bamboo working. The community's life (93%) highly depends on traditional farming and bambooworking. In selling and marketing bambooworking products, the community relies on consignment selling and marketing which relatively give small profit. consignment selling and marketing methods are challenged its effectiveness amidst digital development not to mention digital marketing and business. Thus, the empowerment program is performed to give the underlying concept of digital marketing and business so that the SME can reach wider potential buyers using digital marketing tools and platforms. This program was conducted using Participatory Rural Appraisal (PRA) emphasizing the active targeted society involvement. The program resulted in a better understanding of the digital marketing concept. In addition, the local community successfully created a digital marketing media and an e-commerce account to market and sell their products of bamboo working.

The importance of education for a woman is to gain equality and avoid harassment, but rather to establish political power, although she must fight the authority and Taliban’s challenges. Education is the obligation and the right of human beings, even though there was the most vital challenge to fight.Through descriptive-analytical study and sociological approach, I portray Malala’s fighting for women’s education in her country. Then to find out and describe the elements of a sociology of literature because it focuses on human problems in the community.The results showed that education in this society, mainly among women, is often confined to the household and only minimally participates in the public domain and is vulnerable to violence, exploitation, and abuse during crises.The finding indicated that the role of women in this society and the oppression of women still exist. So, all the treatments and oppression against women identify by analyzing her famous work.