Background: Liquor industry is growing to become a global giant by empowering its competitiveness. Nowadays, alcohol has been accepted and welcomed as a normal part of everyday life with innovatively embedded alcohol development and promotion. Alcohol products consist of a range of offerings including Gin, wine, vodka and Scotch, among which brandy has been gaining higher importance. Objectives: This paper explores the consumers’ preferences for brandy, their knowledge on brandy and also the factors determining the consumer choice on consumption of brandy.This study aims to contribute to the brandy consumer behavior-responsive managerial implications, especially in hospitality industry by identifying the attributes that are perceived important for the marketing of brandy to a large segment of dynamic market. Methods: The academic discourse on this paper includes exploration of multiple dimensions related to the study of consumer behavior. Theories concerning consumer preferences, with specific focus on Reasoned Action Theory, Engel Kollat Blackwell Model, Hybrid Choice Model, Hedonic Price Model, Consumer Perception Factor Model and Conjoint Analysis are reviewed.The study on brandy, along with the differences from other alcoholic beverages, has also been included. Findings: Brandy represents a wide category and the bases of differences among types of brandy are studied along with the review of brandy products available worldwide. This study highlights brandy consumption practices in the world, benefits of brandy consumption and people’s perception towards brandy among other alcoholic beverages. Conclusions: Alcohol is the fastest growing industry and requires consumer preference for the promotions and penetration of the product into the market, and for developingthe product and improving it further.

Design/Methodology/Approach: This cross-sectional study obtained data from 269 respondents using purposive sampling. We use self-administrative survey technique to collect the data and applied structured questionnaire. Binary logistic regression is applied for analyzing the factors determining the brandy consumption in Kathmandu valley, Nepal. Purpose: This study analyzes the consumers’ preferences for brandy among other alcoholic beverages. Findings: People in Kathmandu valley were found to have low preference for brandy compared to whisky and wine. The socio-demographic study towards brandy preference showed that the people lack adequate information about brandy like brand name, raw materials used and also the alcohol content in brandy. The statistically significant positive relationship has been observed between knowing of alcohol content and the preference for brandy as well as the level of education and the brandy consumption behavior among people. Research limitations/implications: These research findings may have managerial implications, especially in hospitality industry and implications for brandy product marketing. Originality/Value: Further, the findings can help producers to produce brandy products and develop strategy for substituting whisky and wine, and help individuals make informed decisions about drinking.

Background: There are numerous policy developments undergoing ad­dressing the issue of gender empowerment and social inclusion (GESI) in the corporate sector with an aim to socio-economic mainstreaming of the back­ward groups but the government programs and the national youth policy may still be lacking the effective implementation for addressing the needs, rights and aspirations of the overall backward people. The present research­ers perceived strong need for closer assessment of effectiveness of the policy framework to promote diversity, especially in the corporate sector. For this, the paper, as a whole, discusses within the broader framework of equality and inclusivity, the theme of women in corporate governance with particular reference to Nepalese corporate sector. Objectives: This study was aimed to explore the present scenario of em­powerment of diversity in the Nepalese corporate sector. Methods: Fully based on desk research crafted on qualitative paradigms of study. Secondary data were used to collect the information on the issues, trends, matters relating to Gender equality and social inclusion (GESI) and youth empowerment. Results: Effective compliance of corporate governance (CG) has played the significant role in promoting GESI and youth empowerment in the Nepalese corporate sector under changing context of the country and beyond. Conclusions:As a result of multi-dimensional transformation of nation­al structural system, there has been increasing sensitivity and application of GESI sensitive planning and implementation in the Nepalese corporate sector. Such a practice would serve instrumental in empowering women, youth and other marginalized sections of the society. Implications: GESI compliance and youth empowerment in corporate and other service sectors should be made a part of national strategic direction at all levels of institutional governance and disciplining.