It has been demonstrated that one of the most important variables in accomplishing national travel industry goals is the competitiveness of tourism destinations. In this study, the competitiveness of Kelantan as an ecotourism destination was compared to the rise of ecotourism. The data were drawn from a sample of 227 respondents using a straightforward random sampling approach. The data were examined using the Statistical Package for the Social Sciences (SPSS). The questionnaire was distributed through online questionnaires. The findings show a strong correlation between Kelantan’s competitiveness as an ecotourism destination and the natural resources, cultural heritage, and unique events that meet the criteria for ecotourism development. As a developing tourism destination, many tactics should be considered in order to boost destination competitiveness while sustaining long-term development of ecotourism locations in Kelantan.