The present research aims to determine the relationship between the construct of autonomy, intrinsic motivation, and tourist experience, as well as loyalty in the context of wellness and spa tourism. The exploratory–descriptive design was adopted in the present research. A research instrument was developed based on previous literature and was tested for a pilot study to check validity and reliability. A purposive sampling technique was used to collect the data from tourists who have gained spa experience. A total of 264 usable responses were received after distributing 400 questionnaires. The data were screened, processed, and analyzed using the SPSS 22.0 and Smart-PLS 2.0. The investigation showed that intrinsic motivation, autonomy, and experience positively impact positive emotions and life satisfaction. Besides, it also supported that positive emotions, experience, and life Satisfaction lead to loyalty. Furthermore, the present study tested the mediating role of experience, positive emotions, and life satisfaction; it was also found that experience mediates the relationship between autonomy, positive emotions, and life satisfaction. Positive emotions and life satisfaction were mediators in the relationship between experience and loyalty. Finally, the findings showed that destination images moderated the relationship between experience, positive emotions, and life satisfaction. The results of this investigation can be helpful for both the research community and marketers interested in investigating the well-being of tourists and destination loyalty.
The study endeavors to find out the perceived impact of Responsible Tourism Practices (RTPs) on destination communities’ Quality of Life (QOL). Besides, the investigation tests the mediating role of community involvement in the relationship between RTPs and QOL. A well-designed questionnaire developed from the existing literature was distributed among the tourist destination residents of Pahalgam, Kashmir Valley, India. In addition, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) was performed to validate the EFA findings through AMOSS 22. Structural Equation Modelling (SEM) technique was also applied to ascertain the impact of RTPs on QOL. Finally, the mediating role of community involvement was examined and, subsequently, the results were reported. The study’s findings resulted in a significant relationship between RTPs and QOL; thereby, RTPs have a pivotal role in enhancing the QOL of the communities. Furthermore, the investigation revealed that community involvement mediates the relationship between RTPs and QOL. Thus, the study’s achievements suggest that the locals should be involved in tourism activities to enhance the communities’ QOL.
This study focuses on the effective use of Total Quality Service (TQS) practices for hotel groups in northern India. A growing number of organizations in tourism and hospitality are embracing the concept of TQS, as it has a major impact on the growth of the national hospitality sector. The statistical tools like mean, standard deviation, correlation, factor analysis, and SEM through AMOS 16 version were used for data analysis and hypothesis testing. The reliability and validity were also checked. The results reflected the positive and significant effect of TQS on the performance of the hotels in northern India. Continuous improvement, management commitment and training are the significant predictors of business performance in the Tourism and Hospitality Service Sector. The study was performed with the suggestions for optimal implementation of TQS in the Tourism and Hospitality Sector, which further helps service providers to gain a competitive advantage.
Purpose This study aims to explore the preparedness and the recovery/rebuilding activities or strategies adopted by the respondents during the phases of natural disaster/crisis in Jammu and Kashmir and Assam, India. Design/methodology/approach The qualitative research design was chosen for the study. The interview method was adopted in the present research. The respondents were selected purposefully from the representatives of tourism organizations/destinations management organizations and emergency organizations, i.e. disaster management and hotels experienced by natural disasters, i.e. flood 2014 in Kashmir valley 2019 in Assam states of India. Findings Moderate level of preparedness among the tourism organizations, tourism businesses such as hotels leaves implications for them to enhance the disaster or crisis resilient community. The preparedness programs, efficient social media, communications strategies and development of tourist destinations-specific disaster-related crisis management plans were suggested to enhance disaster resilience. Originality/value The present study is widely contributing to the theory of the vital concepts of crisis management at tourism destinations. This study suggests the practical implications for and suggestions to the industry practitioners, government agencies and researchers to rebuild the tourist destinations from the disaster/crisis and enhance global resilience.
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