This article presents results of a research whose objective was to identify the influential attributes in the level of materialism among adolescents in Brazil. The review of the literature contemplated discussions about the materialism among adolescents that culminated in the proposition of a theoretical model to be tested empirically. The model was composed of three influencer variables of materialism (age, economic class, gender) and by seven influencer constructs (communication with friends, communication with parents, effect of peers, media exposure, attitudes to adverts, attraction of celebrities and self-esteem). Fieldwork involved 1,353 adolescents between the ages of 11 and 18 from public and private schools at elementary and middle school level. For the analysis of the data the structural equation modeling was used. Among the results, it can be emphasized that the major influencers of the level of materialism among adolescents are the constructs communicating with friends and peer effects.Keywords: Consumption, materialism, effect of peers, attraction of celebrities, adolescents. ResumoEste artigo apresenta resultados de uma pesquisa cujo objetivo foi identificar os atributos influenciadores no nível de materialismo entre adolescentes no Brasil. A revisão da literatura contemplou discussões acerca do materialismo entre adolescentes que culminaram na proposição de um modelo teórico a ser testado empiricamente. O modelo foi composto por três variáveis influenciadoras do materialismo (idade, classe econômica e gênero) e sete construtos influenciadores (comunicação com os amigos, comunicação com os pais, efeito de pares, exposição à mídia, atitudes frente à publicidade, atração de celebridades e auto-estima). O trabalho de campo envolveu 1.353 adolescentes com idade entre 11 a 18 anos de escolas públicas e privadas em nível de educação fundamental e médio. Para a análise dos dados a modelagem de equações estruturais foi utilizada. Entre os resultados, podese enfatizar que os maiores influenciadores do nível de materialismo entre adolescentes são os construtos comunicação com os amigos e efeitos de pares.Palavras-chave: Consumo, materialismo, efeito de pares, atração de celebridade, adolescentes.

This paper analyzes how mobile health applications contribute to the empowerment of health service users. The theoretical foundation includes m‐health, user empowerment, and value co‐creation. Quantitative and qualitative methods were used to investigate the Kangaroo application (Canguru, in Portuguese), which targets Brazilian pregnant women and seeks to make women empowered for a healthy pregnancy. The free app is a healthcare social network designed by a health‐tech startup and a reference Brazilian hospital. It has already supported 350,000 pregnant women, and more than 200 health professionals. The data collection effort comprised application log analysis of 6 months of records of 99,709 users, mobile‐based survey with 429 women and 16 interviews. The results showed that the functionalities of the personal and social dimensions mapped in the application explain 85.5% of the user empowerment. The app social features impacted 2.4 more than the personal functionalities. The quantitative analysis concluded that there was no moderating effect of styles of value co‐creation practices on the relationship between empowerment and its dimensions. The theoretical contribution is associated with the discussion of the influence of personal and social dimensions of m‐health to the user empowerment.

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This paper presents and discusses the results of an empirical research whose objective was to discuss the relationship between the concepts of conspicuous consumption, status consumption and self-expression. For this, we have used the model proposed by Mann and Sahni (2015), which suggests the existence of three fundamental dimensions in the explanation of conspicuous consumption, setting the discussion under the aegis of lifestyle, brand consciousness, consumption of status and self-expression. An online survey was implemented, which generated a database composed of 398 respondents who had attended a marriage ceremony in the last six months. For data analysis, the modeling of structural equations using the PLS approach was used. The results of the study suggest, among other findings, that there is a relatively strong association between the constructs status consumption and self-expression, it was also possible to verify a significant and positive influence between the dimensions of the construct conspicuous consumption with status consumption. In addition, we found that there is a strong influence between social conformity and status consumption and between status consumption and self-expression. Thus, the article contributes to the studies of consumption by advancing the discussion about the antecedents and consequences of conspicuous consumption and the relationship between conspicuity and status.

<p>Considerando as diretrizes curriculares para os cursos de Administração, este estudo procura compreender se as Instituições de Ensino Superior (IES), na percepção dos alunos formandos, têm conseguido desenvolver os conhecimentos, habilidades e atitudes sugeridas por tais diretrizes ao longo do curso de graduação. Para tanto, foi aplicada uma pesquisa aos acadêmicos do último ano de graduação em Administração de cinco diferentes IESs,<br />localizadas nos estados de Minas Gerais, Santa Catarina e São Paulo. A pesquisa tipo exploratório-descritivo, com abordagem quantitativa, utilizou estatística descritiva e fatorial exploratória para comparar os grupos sugeridos pelas diretrizes básicas e pela percepção dos alunos. Os resultados apontam que a percepção dos formandos é mais genérica do que a<br />classificação de competências das Diretrizes Curriculares Nacionais (DCN), resultando em quatro fatores, nomeados de capacidade de gestão, habilidade relacional, conhecimento e orientação. O agrupamento em quatro fatores sugere que os oito grupos de competências e habilidades que as DCN prevê sejam possíveis de serem reveladas pelos cursos de graduação em Administração não são reconhecidas pelos discentes.<br /><br /></p>