además de ser miembro del proyecto El infoentretenimiento político en televisión e internet. Formatos, audiencias y consecuencias en la comunicación política española (Infopolnet), financiado por el Ministerio de Educación, Cultura y Deporte. Desarrolla actividades científicas en varios proyectos de innovación docente y está integrada en el grupo de investigación Nuteco, reconocido por la Junta de Castilla y León para analizar nuevas tendencias en comunicación.

Revista Latina de Comunicación Social # 071 -Páginas 085 a 107 [Investigación]

ç Abstracts Introduction. This article presents a research based on the use of images on Twitter by 36 competing candidates at the 2015 municipal elections in Spain. Methodology. The empirical research consists of a content analysis completed through a selection of variables drawn from a thorough literature review. Results. The interpretation of the fieldwork, which consisted of 388 graphic resources, has revealed the indexical character of the photographs of the candidates for mayor and the preponderance of personalization techniques. Discussion. The possibilities that microblogging platform entails for the extension of contact between leaders and citizens demonstrate the need to change the traditional interest towards the television and reflect now about the scope of social networks. Conclusions. A better use of graphic resources and political communication is possible on Twitter.

In the midst of entertainment society, that started off at the end of the twentieth century, pop politics developed as a new communication formula used by the political leaders to share their image and their messages to the citi- zens by means of features from the entertainment environment or celebritiza- tion. In a similar way, the traditional mass media act, including formats of politi- cal infoentertainment to share the political information to the citizens in a frivolous, superficial or satiric format, aiming to increase their audience. This dominant situation of politainment has been transferred to the Internet envi- ronment, where the trend multiplies its effect due to the power of social net- works. In that case, political parties, mass media and prosumers, find a new space to gain votes, increase their audience and achieve advantage. The mono- graph included in index.comunicación introduces several research projects re- lated to politainment, aiming to study its impact upon traditional media and social networks. The new formulas adopted by spectacularized political infor- mation, the kind of issuers that produce them and the consequences upon those who intake them, are the object of analysis of the investigation works published in this thematic number.

This article analyzes the process of symbolic and critical-discursive construction of applications developed for mobile devices for some of the world’s most important heads of state through their manifestation in the ecosystem of mobile applications for iOS and Android. The sample includes 233 applications of 45 politicians from 37 countries. A content analysis-based method was applied to the discourse of these apps and users’ comments. The results reveal the dominant discourses in this scenario and identify the characteristics that influence their popularity, the influence of viral content and their reception in the connection between the mobile ecosystem and the political sphere. The discourse on the apps reveals a commercial interest and the existence of a diffuse diffusion of political commitment in terms of entertainment, parody and virality.