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<p><strong>Purpose:</strong> Innovation is an important element in enterprise productivity. This study aims to carry out a conceptual analysis on the role of the process of innovation management in the development of manufacturing microenterprises in general.</p><p><strong>Methodology/Approach:</strong> We analyse the main models that exist today, their main components and the possibility of being adapted to the small size of the Micro Small and Medium Enterprises (MSMEs) which contributes to achieve the development and adoption of an innovative culture under the current conditions of this productive sector in Ecuador.</p><p><strong>Findings:</strong> We identified the complexity of applying innovation management models to any type of company because these models are not multifunctional and there are restrictions for their application.</p><p><strong>Research Limitation/implication:</strong> The current models of innovation management are not adapted to the characteristics and size of the microenterprises, which becomes into difficulties to bring about fundamental changes in the areas of innovation, intuition or inspiration, and, it is necessary to take actions in this regard.</p><strong>Originality/Value of paper:</strong> This document is based on the literature review of the process of innovation management. Through this analysis, the authors detected that the smaller companies have more difficulties to carry out innovations than the larger ones.

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Purpose: The current study has, as its fundamental objective, the conceptual analysis of organizational culture management models that could be applied in public institutions of the education sector, as well as on management models of the organizational culture mainly those aimed at providing customer services in this sector. Methodology/Approach:It was made an analysis of the main models that exist, and the possibility of adapting them to public institutions in the educational sector, which will improve the management of the organizational culture, according to processes that take place within them. Findings:The non-existence of organizational culture management models aimed at providing customer services in public institutions of the educational sector was identified, as well as the complexity of applying other models of organizational culture management in institutions of the sector referred to from the gaps that they present. Research Limitation/implication:The analyzed models are directed to private and public companies, they do not present methodological frameworks of action beyond the elaboration of business strategies, that allow to be applied directly in organizations with academic aims. Originality/Value of paper:The document was based on the literary review of management of the organizational culture, in which it was detected that the models studied are aimed at companies, being complex their adaptation for institutions of the educational sector. No references were found about management models of the organizational culture focused on the provision of services to the client, which brings novelty to future research.