Increased coffee consumption continues to occur in Indonesian society, even Indonesia is referred to as the country with the highest level of consumption in the world. Coffee is not only enjoyed by several groups, but coffee can be enjoyed by all circles across generations and genders. Janji Jiwa is one of the coffee shops or brands in Indonesia. This shop has been opened since 2018 and is enough to attract public attention. Currently Janji Jiwa continues to develop its brands and coffee products to be better and be able to compete with supporters One of the concepts that are featured in the Janji Jiwa brand is the fresh-to-cup concept of using coffee from local Indonesian farmers. The purpose of this study is to study the public's view of the Kopi Janji Soul brand image and strategies that can be used to improve brand image among students today. This study uses qualitative methods with data collection techniques using in-depth interviews. The population in this study were students. From the research results, it shows that: (1) The quality of services provided by students, (2) Unique brand names are a special attraction for some people, (3) Strong marketing strategies and psychological influence, (4) social and psychological factors , (5) Differences of opinion regarding the taste of coffee. From the results of this research, Janji Jiwa can continue to use its marketing strategy but this brand must also continue to innovate in coffee products so that the product can also be promoted by all groups and enhance a positive brand image.
Penelitian ini bertujuan untuk meninjau kadar konsep diri mahasiswa dalam berinteraksi di media sosial. Adapun peneliti menggunakan metode penelitian kuantitatif deskriptif dengan menyebarkan kuesioner pada 80 orang mahasiswa UNJ Angkatan 2019 dari 8 fakultas yang ada di UNJ. Hasil dari penelitian ini yaitu konsep diri mahasiswa ketika berinteraksi di media sosial menunjukkan sangat kuat dengan mereka lebih suka menghindar konflik, tidak berkomentar negatif mengenai postingan orang lain, tetapi terdapat juga mahasiswa yang mudah terprofokasi oleh postingan orang lain di media sosial. Hal ini menunjukkan ketika mereka berinterkasi dengan orang lain seringkali mudah terpengaruh, ini disebabkan oleh konsep diri yang masih berubah-ubah, salah satunya karena pengaruh lingkungan. Oleh sebab itu mahasiswa sebagai remaja harus menyadari bahwa konsep diri mereka bisa berubah ketika berinterkasi di dunia maya, dengan berbagai sebab seperti tidak melihat langsung ekspresi lawan bicara.
Family communication that exists is very important in the personality of the child. Therefore, the patterns of communication and interaction carried out by a family are of great concern. The purpose of this study was to read and analyze and find answers to problems in family communication in shaping children's personalities. This research uses family communication factors variables which have four dimensions, namely communication sources, messages, media, and recipients. The approach in this research is a quantitative approach with a descriptive research type. Population and sample stated 34 people who are elementary school students. The results showed that something was lacking in the factors of family communication carried out by their families. This can be seen in the lowest intentions, namely messages with scientific indicators, while the communication that occurs face-to-face to their families is maximized.
Indonesian public health communication literacy is the education center for the government and related institutions. The formulation of this research problem is how to model health communication literacy in communities in tourism areas in Indonesia. The research objective was to determine the health communication literacy model in the community in tourism areas in Indonesia. The concept used in this research is new media literacy and health communication and audience attitudes. Several previous studies support this research. The method used is quantitative by distributing questionnaires to respondents. The result of the research is that health communication literacy on social media in a cognitive structure greatly affects the respondents. However, at the conative level, there are still some respondents who do not care about this pandemic because of the long duration. In the simple regression results, this study shows a great influence on the respondent's attitude. The suggestion of this research is the need for knowledge collaboration in subsequent research. So that it is not only in social science research but with natural science.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.