Abstract-The purpose of this study was to examine hotel's brand equity by measuring Aakers four dimensions including brand loyalty, perceived quality, brand awareness and brand association, and to investigate the relationships brand equity and customer perceived value. This research is using quantitative data and using data primer and seconder for this research. The primary data collected from observations, interview and using questionnaire which filled by respondents. The survey was conducted from March -May 2016, with 120 respondents who already stay minimum one time before this stay to measure customer perceived value. The finding of this study showed that the brand equity that has a variable brand awareness, brand association, perceived quality and brand loyalty simultaneously and partially significant effect on Perceived Value guests at 5 star hotels in Jakarta. The most dominant variable towards Perceived Value in this research is the Brand Association.

Tujuan penelitian ini adalah dapat mengetahui pengaruh kualitas layanan terhadap keputusan pembelian di Capsule Hotel Old Batavia, Jakarta Pusat (simultan maupun parsial) dan dimensi yang paling berpengaruh. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif jenis asosiatif kausal. Hasil penelitian yang menggunakan uji-t menunjukan bahwa dimensi tangibles, emphaty, dan reliability tidak ada pengaruh yang signifikan terhadap keputusan pembelian sedangkan untuk dimensi responsiveness dan assurance terdapat pengaruh yang signifikan terhadap keputusan pembelian dengan hasil dimensi yang paling berpengaruh adalah responsiveness. Kemudian melalui uji-F menunjukan kualitas layanan secara simultan mempengaruhi keputusan pembelian. Hasil dari nilai Adjusted R Square sebesar 60,7% menunjukan  keputusan pembelian di Capsule Hotel Old Batavia, Jakarta Pusat dipengaruhi oleh variabel X (kualitas layanan) dan sebesar 39,3% dipengaruhi faktor diluar penelitian ini.Saran yang dapat diberikan dalam penelitian ini adalah dengan meningkatkan dimensi tangibles, emphaty dan reliability. Keterbatasan dalam penelitian ini adalah 39,3% faktor dari variabel lain yang mempengaruhi keputusan penelitian tidak dijelaskan dalam penelitian ini.

The Covid-19 virus has resulted in a number of government regulations and policies. It also has an impact on the Dunia Fantasi Jakarta, one of the most popular tourist attractions in Indonesia's capital city, which must learn to adapt to various health protocols imposed by the government. The purpose of this study is to determine how the quality of information, promotion, and servicescape affect revisit intention, with visitor satisfaction acting as a moderator. This research using testing hypothesis method was conducted on 200 respondents who used the website of Taman Impian Jaya Ancol. The data was analyzed statistically using Smart PLS tools. The findings revealed that the variable quality of information had no positive effect on customer satisfaction or intent to return. Promotion and servicescape, on the other hand, had a positive effect on customer satisfaction and revisit intention, and customer satisfaction had a positive effect on revisit intention. Then the visitors' perceptions of promotion and servicescape mediated by visitor satisfaction obtained a positive and significant effect on revisit intention. In contrast, the quality of information mediated by customer satisfaction did not significantly affect the revisit intention variable.

The COVID-19 pandemic has led to a significant drop in tourist arrivals worldwide, including in Cilember Tourism Village, one of the Tourism Villages in West Java Province. Tourism governance with a CHSE (Cleanliness, Health, Safety, and Environment Sustainability) approach is expected to provide solutions for tourism actors to implement the government health and safety standards. This study aims to evaluate the implementation of the Homestay CHSE-based health protocol in increasing tourist satisfaction by collecting data through observation, interviews, literature study, and observation. The research method used is mixed methods using quantitative and qualitative with the Customer Satisfaction Index and Important Performance Analysis approach. Respondents in this study are tourists who come to Cilember Tourism Village. This study assesses tourist satisfaction based on each dimension: Cleanliness, Health, Safety, and Environmental Sustainability. Based on the results, the level of conformity between the level of interest and performance in homestay services is in the average figure of 81.49% = 81%. The Customer Satisfaction Index (CSI) rating is 64.09%, showing that tourists feel quite satisfied with the performance of services provided by homestay managers in Cilember Tourism Village. Suggestions need to be a concern for homestay managers to improve the quality of services related to the CHSE protocol to increase tourist satisfaction.

<p align="center"><strong><em>ABSTRACT</em></strong><strong><em></em></strong></p><p>The increase in culinary business in the last few years has become a reinforcement for entrepreneurs in the food and beverage sector. It also forces culinary entrepreneurs to be more creative in offering their main products to compete with other culinary businesses. One of them is the increasing number of restaurants that offer a buffet style concept or commonly known by our society as "All You Can Eat" Restaurant. To be able to differentiate itself from competitors, Gaembull Restaurant chose the Korean and Japanese Barbeque themes to be served to its customers at quite affordable prices with quite a large number of types of food. Of course, with this offer many consumers are interested in this, sometimes consumers must be willing to wait to eat at this restaurant. The purpose of this study is to be able to see The Influence of Food Quality and Price towards Consumer Satisfaction. By using multiple regression analysis methods, f test, t test and looking for the coefficient of determination, the respondents used were 100 consumers of Gaembull Bintaro Branch Restaurant. The results found from this study are the absence of the influence of Food Quality and Price Conformity both simultaneously and partially on Consumer Satisfaction in Gaembull Restaurant.</p><p><strong>Keywords</strong>: Food Quality, Price Match, Consumer Satisfaction, All You Can Eat Restaurants</p><p><strong> </strong></p><p align="center"><strong>ABSTRAK</strong><strong></strong></p><p><strong> </strong></p><p>Peningkatan dalam bisnis kuliner beberapa tahun terakhir menjadi penguat bagi para pengusaha di bidang makanan dan minuman. Hal ini juga memaksa para pengusaha kuliner untuk semakin kreatif dalam menawarkan produk andalannya agar bisa terus bersaing dengan bisnis kuliner lainnya. Salah satunya adalah meningkatnya jumlah restoran yang menawarkan konsep buffet style atau biasa dikenal oleh masyarakat kita sebagai “All You Can Eat” Restaurant. Untuk dapat membedakan dirinya dengan pesaing, Gaembull Restoran memilih tema Korean dan Japanese Barbeque untuk disajikan kepada para pelanggannya dengan harga yang cukup terjangkau dengan jumlah tipe makanan yang cukup banyak. Tentunya dengan penawaran ini banyak konsumen yang tertarik akan hal ini, sehingga seringkali konsumen harus rela menunggu untuk makan di restoran ini. Tujuan dari penelitian ini adalah untuk dapat melihat pengaruh dari <em>Food Quality</em> dan Kesesuaian Harga Terhadap Kepuasan Konsumen. Dengan menggunakan metode analisis regresi berganda, uji f, uji t dan mencari koefisien determinasi, responden yang digunakan adalah 100 orang konsumen Gaembull Restoran Cabang Bintaro. Hasil yang ditemukan dari penelitian ini adalah tidak adanya pengaruh <em>Food Quality</em> dan Kesesuaian Harga baik secara simultan maupun partial terhadap Kepuasan Konsumen di Gaembull Restoran.</p><p><strong>Keywords</strong>: Kualitas Makanan, Kesesuaian Harga, Kepuasan Konsumen, Restoran All You Can Eat</p>