Collective agri-environmental schemes are designed to improve the spatial coordination and targeting of agri-environmental measures. However, policymakers must craft these programs carefully to motivate farmers to participate. This of course requires knowing what factors actually influence farmers, since they relate to ecosystems in different ways. In the Netherlands, agricultural collectives appear to play an important role in motivating farmers, since they facilitate contracting and help farmers maintain communication with one another. The aim of this study is to explore the various motivations farmers have to participate in collective agri-environmental schemes, which can in turn provide insight on how to approach farmers and recruit them for such programs, taking Dutch agricultural collectives as a case study. To do so, we first developed a literature-based framework on motivational categories, which were reviewed and discussed in a workshop setting; these categories were then ranked and quantified in a survey among representatives of the Dutch agricultural collectives. Results showed that economic and environmentally-based motivations of farmers are perceived as equally important. The relevance of socially-based motivations is perceived less uniformly, although the agricultural collectives may profit from their farmers' social commitment to cooperate. This implies that there is a need for greater exchange among agricultural collectives, to help disseminate previously applied strategies designed to maintain high levels of personal communication and to establish long-term relationships.

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The European Union (EU) is globally the second highest emitter of greenhouse gases from drained peatlands. On the national level, 15% of agricultural peat soils in the Netherlands are responsible for 34% of agricultural emissions. Crucial to any successful policy is a better understanding of the behavioral change it will bring about among the target groups. Thus, we aim to explore farmers’ differing viewpoints to discuss how policy and planning can be improved to ensure landscape-scale climate mitigation on agriculturally used peatlands. Q methodology was used to interview fifteen farmers on Dutch peat soils, whereby 37 statements were ranked in a grid according to their level of agreement. Factor analysis revealed three main viewpoints: farmers with a higher peat proportion show an urgency in continuing to use their land (‘cooperative businesspeople’), while ‘independent opportunists’ are wary of cooperation compromising their sense of autonomy. Farmers who are ‘conditional land stewards’ are open to agriculture without drainage but require appropriate payments to do so. Future policy design must focus on providing support to farmers that go beyond compensation payments by providing information about funding sources as well as potential business models for peatland uses with raised water tables.