AbstrakPenelitian ini bertujuan untuk menganalisis beberapa faktor yang dapat meningkatkan repurchase Intention pada mitra UMKM go-food. Dua variabel yang diduga dapat mempengaruhi repurchase intention adalah product quality dan information quality dengan mediasi trust. Penelitian ini menggunakan metode survei dengan populasi user Go-jek yang pernah order go-food di Surakarta, dengan sampel sebanyak 100 responden, dengan pengambilan sampel purposive sampel, dan kuisioner dengan 19 indikator pertanyaan. Hasil uji validitas, reliabilitas, dan uji asumsi klasik mendukung untuk melanjutkan penelitian. Hasil uji path analisis mendapatkan hasil bahwa variabel product quality tidak berpengaruh signifikan terhadap trust dan Repurchase Intention, variabel information quality berpengaruh positif dan signifikan terhadap variabel trust dan dependen Repurchase Intention. Untuk menguji apakah variabel trust dapat menjadi variabel mediator antara information quality dengan repurchase intention, dibuktikan dengan hasil uji sobel test yang menemukan bahwa variabel trust signifikan sebagai variabel mediator. AbstractThis study aims to examine the factors that may affect repurchase intention for Go food product. Two variables suspected to affect the repurchase intention are product quality and information quality with trust as mediation. The design of this study is survery method with a population of go jek user in Solo, with sample size of 100 respondents, the sampling methods purposive sampling a questionnaire with 12 indicators questions. Test results validity, reliability and classic assumption test support for continuing research. Path analysis get the result that variable product quality not significantly affect trust and repurchase intention, but variable information quality can affect positively and significantly related to trust and the dependent variable repurchase intention. To examine variable trust can be mediator variable product quality to repurchase intention, evidence by sobel test and get the result that variable trust significantly as mediator variable. PendahuluanPada era digital saat ini, perkembangan teknologi informasi ternyata banyak memberikan timbal balik yang positif. Seperti banyaknya peluang bisnis baru yang tercipta khususnya pemanfaatan pada internet. Pola ekonomi masyarakat beralih menjadi konsumen yang lebih
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