The purpose of this study is to examine the customer’s impulsive buying behavior engage with trust, which involves price and information quality to determine the repurchase intention of the customers. The research model was analyzed using Regression Analysis by SPSS of 100 respondents who had previously completed the questionnaire. The proposed model and hypotheses are supported this study. Our findings that Price and Information Quality significantly influenced to Impulsive Buying in strong and significant effects, Information Quality significantly influenced to Repurchase Intention, although the Price variable had a weak correlation with Repurchase Intention, we believe that Trust as a mediator variable of Impulsive Buying have a significant impact on customer’s Repurchase Intention.

The aim of this study was to determine the influence of servant leadership and organizational commitment on employee performance with Organizational Citizenship Behavior (OCB) as a mediating variable (case study of the Center for Social Rehabilitation Prof. Dr. Soeharso Surakarta). The population in this study were employees of civil servants BBRSBD Prof. Dr. Soeharso Surakarta. With a sample used as many as 100 respondent. The technique of taking sample used is saturated sampling, where all populations are sampled entirely. Data collection techniques by distributing questionnaires. Data analysis techniques using Structural Equation Modeling (SEM) with the help of Partial Least Square (PLS) version 3.0. The results of the study show that 1) there is no significant influence of leadership variables that serve organizational citizenship behavior; 2) There is a significant influence of organizational commitment variables on organizational citizenship behavior; 3) There is influence of leadership variables that serve employee performance; 4) There is no influence on organizational commitment variables on employee performance; 5) There is an influence of organizational citizenship behavior variables on employee performance.

The current application of Gojek with its GoFood feature can serve the function as promotion media to consumers at the maximum extent for the Micro and Small Enterprises (MSEs) in the culinary business. Nevertheless, not all have been able to experience the improvement of this business performance in terms of the new application feature. Therefore, this study aims at investigating and analyzing the role of entrepreneurial orientation, marketing capability, and brand orientation to improve the performance of GoFood partnering SMEs. There were 112 samples of business partners in Surakarta participated in this study. The data analysis technique was by SEM using the application of AMOS 2.4. The research findings provide a conclusion that there is a significant effect of entrepreneurial orientation on marketing capabilities, brand orientation, and business performance. However, marketing capability and brand orientation were not proven to improve business performance; similarly, the mediation of entrepreneurial orientation through marketing capability and brand orientation was not supportive of business performance development. This study provides an actual contribution to the performance improvement of MSEs entrepreneurs through the digital application as an innovation and creativity of business players.

As the increasing of the public consumption pattern, it is followed by environmental pollution offset, which is increasingly alarming. This study aims to analyze how sustainable consumption behavior of Muslim women mediates the intention to behave. Two variables that are thought to influence the sustainable consumption behavior are environmental value and environmental sensitivity by mediating behavioral intention. This study uses a survey method with a population of Muslim mothers in the Sukoharjo area, a sample of 100 respondents, with sampling using a purposive technique, namely judgment sampling, and questionnaires with 12 indicator indicators. The results of the validity, reliability, and classical assumption tests support the continuing research. Results from the path analysis show that the variable ‘environmental sensitivity’ has a significant effect on behavioral intention and sustainable consumption behavior. Hypothesis test results show that environmental values ​​have a positive and significant effect on behavioral intention and sustainable consumption behavior. The results of the sobel test show that behavioral intention can mediate the relationship between environmental values ​​and the sustainable consumption behavior.

AbstrakPenelitian ini bertujuan untuk menganalisis beberapa faktor yang dapat meningkatkan repurchase Intention pada mitra UMKM go-food. Dua variabel yang diduga dapat mempengaruhi repurchase intention adalah product quality dan information quality dengan mediasi trust. Penelitian ini menggunakan metode survei dengan populasi user Go-jek yang pernah order go-food di Surakarta, dengan sampel sebanyak 100 responden, dengan pengambilan sampel purposive sampel, dan kuisioner dengan 19 indikator pertanyaan. Hasil uji validitas, reliabilitas, dan uji asumsi klasik mendukung untuk melanjutkan penelitian. Hasil uji path analisis mendapatkan hasil bahwa variabel product quality tidak berpengaruh signifikan terhadap trust dan Repurchase Intention, variabel information quality berpengaruh positif dan signifikan terhadap variabel trust dan dependen Repurchase Intention. Untuk menguji apakah variabel trust dapat menjadi variabel mediator antara information quality dengan repurchase intention, dibuktikan dengan hasil uji sobel test yang menemukan bahwa variabel trust signifikan sebagai variabel mediator. AbstractThis study aims to examine the factors that may affect repurchase intention for Go food product. Two variables suspected to affect the repurchase intention are product quality and information quality with trust as mediation. The design of this study is survery method with a population of go jek user in Solo, with sample size of 100 respondents, the sampling methods purposive sampling a questionnaire with 12 indicators questions. Test results validity, reliability and classic assumption test support for continuing research. Path analysis get the result that variable product quality not significantly affect trust and repurchase intention, but variable information quality can affect positively and significantly related to trust and the dependent variable repurchase intention. To examine variable trust can be mediator variable product quality to repurchase intention, evidence by sobel test and get the result that variable trust significantly as mediator variable. PendahuluanPada era digital saat ini, perkembangan teknologi informasi ternyata banyak memberikan timbal balik yang positif. Seperti banyaknya peluang bisnis baru yang tercipta khususnya pemanfaatan pada internet. Pola ekonomi masyarakat beralih menjadi konsumen yang lebih