The current application of Gojek with its GoFood feature can serve the function as promotion media to consumers at the maximum extent for the Micro and Small Enterprises (MSEs) in the culinary business. Nevertheless, not all have been able to experience the improvement of this business performance in terms of the new application feature. Therefore, this study aims at investigating and analyzing the role of entrepreneurial orientation, marketing capability, and brand orientation to improve the performance of GoFood partnering SMEs. There were 112 samples of business partners in Surakarta participated in this study. The data analysis technique was by SEM using the application of AMOS 2.4. The research findings provide a conclusion that there is a significant effect of entrepreneurial orientation on marketing capabilities, brand orientation, and business performance. However, marketing capability and brand orientation were not proven to improve business performance; similarly, the mediation of entrepreneurial orientation through marketing capability and brand orientation was not supportive of business performance development. This study provides an actual contribution to the performance improvement of MSEs entrepreneurs through the digital application as an innovation and creativity of business players.
<p class="06IsiAbstrak">This study aims to reveal that the Tarekat in organizational review will develop rapidly if it is led by a Mursyid who has a transformative modernist role. This qualitative research was conducted using a phenomenological approach, participant observation approach and descriptive analysis. The results of the study reveal that TQN Suryalaya has modernist Sufi figures, namely the first Mursyid of TQN Suryalaya Abah Sepuh (Shaykh Abdullah Mubarok Bin Nur Muhammad) then followed by the second Murshid Abah Anom (Shaykh Ahmad Shohibul Wafa Tajul 'Airifn). Through these two Mursyids, it was found that the form of modernization typical of Sufis apart from in the field of ritual worship which is of course the main key, but furthermore has a role in transforming the quality of society towards a better direction in three fields: First, the field of education in the form of formal institutions in the field of basic education, secondary, and college. Second, in the field of Economics in the form of collaboration between Islamic boarding schools and SMEs in the surrounding community. The third is in the field of the environment in the form of nature conservation, irrigation technology, and plantations.</p>
<p><em>When the Korean Wave became a new trend in Indonesia, many Indonesian Muslims were influenced by the Korean culinary culture. Many people do not pay attention to the halal aspects of food, especially Korean food where the majority of the population is non-Muslim. From this the researchers conducted research on the effect of religiosity and acculturation on halal decisions with brand equity and halal awareness as mediating variables. This study uses a convenience sampling method with Korean food consumer object samples taken as many as 97 respondents randomly. Data analysis techniques used are multiple linear regression tests and multiple tests. The results of the study show that religiosity has a significant effect on brand equity, acculturation has a significant effect on brand equity, religiosity has a significant effect on halal awareness, but acculturation has a not significant effect on halal awareness, religiosity and acculturation has a significant effect on purchasing decisions, brand equity has an effect on significant on purchasing decisions and halal awareness has a significant effect on purchasing decisions. Brand equity mediates the effect of religiosity and acculturation on purchasing decisions. Meanwhile, halal awareness mediates the influence of religiosity on purchasing decisions. </em></p>
The purpose of this study is to describe the model of empowerment of women based on pesantren and social entrepreneurship. When women are still underestimated in the world of entrepreneurship, it is hoped that the pesantren-based social entrepreneurship model will be the solution. Because pesantren are now deeply rooted in the midst of Indonesian society, and there are very many in almost every region of the archipelago. thus it has enormous potential to provide solutions to current gender biases, especially in the development of female entrepreneurs.This research is a qualitative field research with descriptive analytic methods, literature study, reviewing documents, direct observation to the location, and interviews with related parties conducted by researchers to search for data sources. The Ethnographic Study that we carried out took the form of in-depth interviews with managers and members of Catering Ummahat Modern As Salam Surakarta Islamic Boarding School, which in fact they were women, even among them were widowed. In addition, we also conduct literature studies that are relevant to this research.The findings obtained are that the empowerment of women based on pesantren has been carried out in this ummahat catering business institution, using the empowerment model of widowed, disadvantaged, and former lay-off women. The result is they get material income for their lives which makes them more prosperous and happy. Also as a form of social entrepreneurship in the form of profit sharing from entrepreneurs they distribute to Zakat, infaq and alms and social benefits and skills development practices for members.
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