This study examines the effect of social media marketing activities on passenger retention through brand image in the airline industry in the case of Fly Emirates. The survey included a sample of his 758 passengers traveling to Dubai from destinations around the world. The questionnaire was randomly distributed, and data was collected and returned from his 455 passengers. The purpose of this study is to examine the effect of social media marketing activities (trendiness, entertainment, interaction, word of mouth, and customization) on passenger retention through mediated brand image. This study applies structural equation modeling (PLS-SEM) to investigate the relationship among the constructs in the proposed model. These aspects are modeled using the neutrosophic decision-making trial and evaluation laboratory (DEMATEL) approach. The DEMATEL models the fuzziness related to domain specialists generating judgments inside the DEMATEL as single-valued neutrosophic numbers, while also handling the causal linkages among elements of social media marketing activities. The study concludes that all dimensions of social media marketing activities (trendiness, entertainment, interaction, word of mouth, and customization) have a positive effect on brand image. The findings also confirmed that brand image plays a mediation role between social media and passenger retention, with a positive brand image being associated with increased passenger retention. The study found that without effective social media marketing, Fly Emirates loses passengers, and brand image is a key driver of passenger retention. The study recommends that Fly Emirates, looking to improve passenger retention, invest heavily in attractive social media marketing activities in the marketing innovation segment.

This paper aimed to recognize the role of virtual reality to enhance cultural communication by allowing to the participators who divided into three groups to watch the same substance in three different displays—virtual reality, normal video, images and text—to measure the process of retrieving information or events with a specific cue. The results of the study indicate that the virtual world experience enhances people's awareness of the culture. This new medium, VR, allows for participants to be immersed in the culture in ways that are not possible through the use of other media. Also, it can have an effective impact in cultural communication by allowing the participators to be virtually present at civilized events.

The study aimed to reveal the perceptions of Journalists' Perceptions toward digital media Training in Jordanian Media organizations. The study sample consisted of journalists working in Jordanian media organizations. The study used the descriptive exploratory approach and concluded that there is an effect of applying digital media tools according to the perceptions of journalists, and they focused on the reasons why most Jordanian media organizations are not ready to employ digital media techniques. In addition, the study indicated that there were Jordan journalists possessed various skills in digital media, including using social networks for research, writing, publishing news stories, and editing content.

A successful advertising campaign is linked directly to how its perceived by different societies. This has led international companies to structure their advertising campaigns according to the culture of the society they are targeting. Hence, it is critical to have a strong understanding of the general attitude and characteristics of that particular society in order to create a message that resonates with the needs of its individuals .This study aims to identify the impact of advertising campaigns in stimulating cultural communication. A comparative analysis between Pepsi's ads from Egypt and Saudi Arabia, which were presented at the same time, shows that different advertising strategies were employed to effectively communicate its product in these two markets. The analysis revealed that Pepsi's Advertisement in Saudi Arabia used shared values to preserve the national identity within the message of the advertisement to connect with consumers, while Pepsi's Advertisement in Egypt was entertaining in nature with little to no cultural value. Moreover, special effects were used in the Advertisement from Saudi Arabia, while the Advertisement from Egypt relied heavily on uncreative elements, mainly funny scenarios, and scenes from old Egyptian songs and movies. The analysis of both ads confirms that Pepsi's advertising campaign in Saudi Arabia was more aware of the social and cultural values of the society as oppose to the campaign in Egypt.

FinTech marketing education poses unique challenges that require new research directions. The constantly-evolving nature of the industry, coupled with the need to keep pace with technological advancements, demands an innovative approach to curriculum design and evaluation. Traditional education methods may not be sufficient to prepare students for careers in FinTech marketing, emphasizing the need for a multi-dimensional evaluation framework that considers business requirements, market trends, and customer needs. A Neutrosophic-Operational and Multi-Decision Analysis approach can provide a new direction for research, enabling educators to meet the evolving needs of the industry and better prepare students for successful careers in FinTech marketing. Throughout this article, we demonstrate a hybrid application of the Neutrosophic-AHP and the Multi-Criteria Decision Analysis technique for determining and assessing the most important characteristics of e-learning systems in the field of sustainability science education. Sustainability, scientific education, e-learning, and technological criterion are some of the most important to consider in order to reach this stated objective. The participative neutrosophic AHP method examined sixteen sub-criteria in terms of the value and calculation of coefficients within the framework of impact and evaluation. The most crucial factors for the ultimate choice issue are gathered. Therefore, techniques such as neutrosophic-operational and multi-decision analysis, as well as expert surveys, may be used to identify the most important criteria for e-learning in the field of sustainability science, which can then be employed to develop adaptable and relevant decision features.