No abstract

Purpose: This research's main objective is to determine the relationship among e-service quality, trust, and brand image to customer loyalty. Customer satisfaction was a mediator which focused on Shopee customers in Yogyakarta. Design/methodology/approach: The research respondents consisted of 245 customers. The reliability and validity tests were conducted. The collected data were analyzed using the SEM AMOS method. Findings: The research results showed that: 1) e-service quality had a positive and significant influence on customer loyalty; 2) trust had a positive and significant influence on customer loyalty; 3) brand image had a positive and significant influence on customer satisfaction; 4) e-service quality had a positive and significant influence on customer loyalty; 5) customer trust had a positive and significant influence on customer loyalty; 6) brand image had a positive and significant influence on customer loyalty; 7) customer satisfaction had a positive and significant influence on customer loyalty; 8) e-service quality had a direct influence on customer loyalty without customer satisfaction as a mediator; 9) trust had a direct influence on customer loyalty without customer satisfaction as a mediator; 10) brand image had a direct influence on customer loyalty without customer satisfaction as a mediator. Research limitation/implications: The research sample was Shopee customers in the Special Region of Yogyakarta. There had not been an analysis of other factors that influence customer satisfaction and loyalty, such as social risk and time risk. Practical implications: Future research should expand the research sample to Shopee customers outside of Yogyakarta Special Region. For further research, it is recommended to modify the proposed model so that the goodness of fit criteria obtained will be fulfilled by the good criteria. Originality/value: In the context of customer satisfaction and loyalty, this research had offered an empirical research model on the relationship among e-service quality, trust, brand image, customer satisfaction and customer loyalty on Shopee customers outside of Yogyakarta Special Region. The use of satisfaction had mediating influence of e-service quality, trust, brand image on customer loyalty.

Innovation has significantly contributed to the transformation of organizations. The current research aims to determine the level innovation of communication and information technology that was employed by micro, small and medium sized corporations. The research respondents consisted of 100 micro, small and medium corporations, who were registered as active operated in the Industry, Trade and Cooperatives Office of Yogyakarta Municipality, Indonesia. The findings of this research demonstrated that micro, small and medium sized corporations innovated by employing communication and information technology in the operation of their businesses. The research discovered that 93% of the MSMEs (Micro, Small and Medium Enterprises) promoted their products using the internet, while 86% viewed innovation to be an important facet of their business. Furthermore, the smartphone was utilized by 100% of the MSMEs, to support the operations of their businesses.

Desa Panggungharjo memiliki visi mewujudkan masyarakat yang sejahtera, pemerintah desa selalu berusaha memiliki program pemberdayaan masyarakat yang inklusi. Masyarakat yang inklusi termasuk di dalamnya adalah penyandang disabilitas. Perhatian yang besar bagi penyandang disabilitas, pemerintah desa memfasilitasi kantor organisasi penyandang disabilitas CIQAL. Organisasi ini bekerja untuk advokasi dan pemberdayaan ekonomi penyandang disabilitas. Komitmen desa untuk menuju masyarakat yang mandiri dan sejahtera dilakukan dengan mendorong terwujudnya kelompok usaha mikro, yaitu kelompok usaha Eggroll dan Cheese Stick Lele. KKN IT ini dilakukan untuk membranding organisasi penyandang disabilitas ini dan 2(dua) kelompok usaha mikro, dengan menyusun konten Website Organisasi penyadang disabilitas yang berisi profil lembaga. E-book tentang company profile yang berisi pelaksanaan program dan kegiatan. E-book menjadi bagian konten website, sehingga e-book ini akan diupload pada website CIQAL. Program KKN IT ini juga akan memperluas segmen pasar kedua kelompok usaha di Desa Penggunghajo melalui pelatihan dan pembuatan media dan konten marketing online.usaha mikro makanan kering di Desa Panggungharjo, Melalui program KKN IT ini profil lembaga dan profil usaha di Desa Panggungharjo tersusun dan terpublikasikan dengan harapan akan ada jejaring lebih banyak akan diperoleh bagi lembaga disabilitas  dalam pelaksanaan program, serta adanya promosi bagi usaha mikro di Desa Panggungharjo, sehingga akan meningkatkan omset penjualan usaha.

The aims of this research is to contribute to the literature and the conceptual model of the effect of relational capital on network advantage and business performance, the effect of network competence on network advantage and business performance, the effect of knowledge sharing on network advantage and business performance and the effect of network advantage and business performance. The number of samples in this study examined was 289 sample SMEs Furniture on Central Java Indonesia. The purposive sampling technique was used to the data collection methods. The results of this study showed that relational capital is a significant negative effect on business performance and positive significance on network advantage. Network competence is a significant effect on business performance and negative impact on network advantage. Network competency is a significant effect on business performance and network advantage. Relational capabilities is a significant effect on business performance and network advantage. Network advantage is a significant effect on business performance.