Instructional media is one of important factors that affect students’ understanding on the learning materials. The main purpose of this study is to examine the impact of instructional media especially e-learning on students’ knowledge in a business education context based on E-learning theory. Data collected from 80 valid respondents at two well-known private universities in Bandung were used to test the research hypothesis using simple regression method. The results indicate that e-learning is perceived as a useful approach for helping accounting students acquire knowledge. This study implies that e-learning may be considered as one approach to deliver knowledge in a business education domain.

A public accountant becomes one of the graduate profiles of the undergraduate accounting students at Maranatha Christian University. To decide on a career as a public accountant, ideally, the students have to possess the investigative or conventional personality as the primary code of Holland, besides carrier prospect. If they do not have one of two personality types, it will not be easy for them to work in this field. The objective research is to prove and analyze the effect of personality on the students who choose a public accountant career. The validity and reliability tests get done on carrier prospect first before analyzing data by a logistic regression model. After examining data and discussing the hypothesis testing results, this study infers that the conventional personality students positively tend to select the carrier as a public accountant. Similarly, this tendency applies to the carrier prospect impact.

A public accountant becomes one of the graduate profiles of the undergraduate accounting students at Maranatha Christian University. To decide on a career as a public accountant, ideally, the students have to possess the investigative or conventional personality as the primary code of Holland, besides carrier prospect. If they do not have one of two personality types, it will not be easy for them to work in this field. The objective research is to prove and analyze the effect of personality on the students who choose a public accountant career. The validity and reliability tests get done on carrier prospect first before analyzing data by a logistic regression model. After examining data and discussing the hypothesis testing results, this study infers that the conventional personality students positively tend to select the carrier as a public accountant. Similarly, this tendency applies to the carrier prospect impact.