E-Commerce merupakan situs paling diminati dalam transaksi jual beli secara online. Dalam E-Commerce sendiri telah memberikan dampak besar bagi pertumbuhan sosial dan ekonomi di masyarakat. Akan tetapi sistem E-Commerce tidak selalu menguntungkan bagi para pelaku UMKM itu sendiri, ada beberapa faktor yang menyebabkan penilaian kualitas UMKM menurun dari ketatnya daya saing. Banyak dari pihak konsumen yang mempertimbangkan dalam membeli produk dari banyaknya sistem E-Commerce yang ada. Untuk itu pada tujuan ini adalah menerapkan sistem pendukung keputusan dalam menentukan E-Commerce dengan menggunakan metode TOPSIS. Tentunya dalam menerapkan sistem pendukung keputusan perlu adanya kriteria – kriteria penilaian dan sejumlah alternatif yang akan digunakan sebagai acuan untuk menentukan E-Commerce bagi UMKM dengan perhitungan metode TOPSIS yang akan menghasilkan hasil akhir perolehan nilai dari setiap E-Commerce dalam bentuk perangkingan. Dari penelitian yang dilakukan pada 38 UMKM di Kabupaten Tuban telah didapatkan hasil E-Commerce Shopee sebesar 60.5%, Tokopedia 15.8%, Blibli 10.5%, Lazada 7.9% dan Bukalapak 5.3%. Data tersebut akan dikelompokkan dari setiap alternatif untuk mencari nilai rata – rata berdasarkan kriteria yang telah ditentukan dan dilakukan perhitungan menggunakan metode TOPSIS, maka dapat disimpulkan bahwa E-Commerce yang banyak digunakan UMKM di area Kabupaten Tuban yaitu Shopee > Tokopedia > Bukalapak > Lazada > Blibli.
E-Commerce has had a major impact on social and economic growth in society. However, E-Commerce system is not always profitable for UMKM actors themselves, there are several factors that cause UMKM quality assessments to decline from tight competitiveness. Many consumers consider buying products from the many existing E-Commerce systems. For this reason, this goal is to implement a decision support system in determining E-Commerce using the TOPSIS method with AHP method. Of course, in implementing a decision support system, it is necessary to have assessment criteria and a number of alternatives that will be used as a reference to determine E-Commerce for UMKM by calculating the TOPSIS method which will produce the final result of the value of each E-Commerce in the form of ranking. From research conducted on 38 UMKM in Tuban Regency, the results of E-Commerce Shopee are 60.5%, Tokopedia 15.8%, Blibli 10.5%, Lazada 7.9% and Bukalapak 5.3%. The data will be grouped from each alternative to find the average value based on predetermined criteria and calculated using the TOPSIS method AHP method, it can be concluded that the E-Commerce that is widely used by UMKM in the Tuban Regency area is Shopee > Tokopedia > Bukalapak > Lazada > Blibli. while with AHP resulted in the order of Tokopedia > Shopee > Bukalapak > Blibli > Lazada.
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