Mobile devices are playing an increasingly important role in leisure activities, including TV viewing. Broadcasters see this as an opportunity to enhance a TV programme through the provision of additional information to the 'second screen', but determining how to optimise this experience is one of the grand challenges currently facing content providers. Addressing this issue requires a detailed understanding of interaction with both the TV and the secondary device, but this new form of HCI, as much about passive consumption as active interaction, is not well represented by typical task-based paradigms. This paper describes experiments that use eye tracking to understand one of the key components of this new area of study -determining which device is currently receiving the user's attention -and discusses the considerable challenge of accurately monitoring attention while maintaining ecological validity.
Trust in data practices and data-driven systems is widely seen as both important and elusive. A data trust deficit has been identified, to which proposed solutions are often localised or individualised, focusing either on what institutions can do to increase user trust in their data practices or on data management models that empower the individual user. Scholarship on trust often focuses on typologies of trust. This paper shifts the emphasis to those doing the trusting, by presenting findings from empirical research which explored user perspectives on the data practices of the BBC. These findings challenge the assumption that localised or individualised solutions can be effective. They also suggest that conceptualisations of trust in data practices need to account for the complex range of factors which come into play in relation to trust in data and so move beyond the production of typologies. In this paper, we propose the concept of 'complex ecologiesoftrust'asawayofaddressingalloftheseissues.
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