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The left, right and centre have all agreed that education is a good thing, and that there is a technical correspondence between higher education and better jobs. This paper, in contrast, argues that this assumed role of education as the primary focus for social mobility has been exaggerated.Too much hope has been invested in supply-side measures in general, while the primary target of social engineering strategy needs to be directly in the labour market. Work carried out by the Open University, Contract Training Unit, in the field of recruitment seems to confirm this.Additionally, it would appear that such factors as geographical location, age, sex, race, disability and the membership of informal employment networks, are the main factors influencing shortlisting and appointment.This essay makes reference to a number of observers who have argued the need for an increased awareness of demand-side issues in equality work. It also explores a Careers study paper from Bradford which appears to strengthen this case. Finally, the paper calls for a new co-ordinated supply-demand side approach to change, and makes reference to one possible strategy called Contract Compliance.