The focus of the current study is to empirically examine the impact of Human Development on Economic Growth and Development in African countries, between 1990 and 2015. The key findings and results of the study suggested the existence of a positive and significant impact of human development on economic growth and development in Africa. The study employed Human Development Index as the main variable of interest with GDP considered as the dependent variable with inflation, capital, investment and labour as control variables. The study also came out with the findings that Labour and foreign aid also have a positive and significant relationship with growth as recorded by most researchers. It was recommended that more efforts should be placed on developing the human capacities in all areas.
The aim of the study is to identify the effect ofService Quality and Corporate Image on Customer’s Loyalty .Questionnaires were distributed to collect responses from restaurant users in the Greater Accra region of Ghana. Descriptive statistics and correlation analysis were used to analyze the data and draw the conclusions. It was revealed that service quality and corporate image have strong positive association with customer’s loyalty .The study suggested that managers of restaurants provide needed logistics to aid frontline staff to avoid delays in meeting customer demands. This will lead to high level of customer retention,loyalty, high market share and profitability.
Marketing was previously considered as synonymous with selling of tangible products therefore much emphasis was placed on physical products to the service industry. Many people did not find it necessary to practice marketing in the service industry, not knowing that this is the sector that needs marketing. Kotler (1999) defined a service as any act of performance that one party can offer to another, that is essentially tangible as does not result in the ownership of anything. This research work was about Taxi Driver’s level of awareness of the role of quality customer service in the provision of transport service to passengers in New Juaben North. The research was to evaluate customers’ perception about services provided by the Taxi drivers, to evaluate Taxi drivers understanding of quality customer service and to establish the relationship between taxi drivers and the customers. . The sample size for the study was one hundred and fifty (150). It comprised of one hundred (100) customers and fifty (50) taxi drivers. The researchers used non-probability sampling, convenience sampling and purposive sampling. Researchers choose this topic simply because empirical evidence proves that Taxi drivers in New Juaben South do not value passengers, they feel they are doing the passengers a favour because of taxi’s fastness as compared to the “Trotro”. To help us carry out this research we developed two questionnaires for Taxi drivers and the passengers. The study revealed that Ghana Private Road Transport Union (GPRTU) and other Transport Associations organize training for its members to escape not from road accidents alone, but also how to handle passengers in that the passengers will intend develop positive relationships with them to improve customer relations and preferences towards taxi services than the Trotro which is in serious competition with the taxi business. Researchers concluded that providing quality service to passengers is the main marketing problem that Taxi drivers are facing and need special attention. The study recommends that various Transport Associations in conjunction with customer groups in New Juaben South Municipality must educate Taxi drivers on the importance of the customer and why it is necessary to satisfy the customers. Keywords: taxi, trotro, customer relationship, quality service, customer value.
Discontinuous innovation though attempt to solve consumers most delicate needs but due to changes in trends and preferences, it becomes something of strategic importance for a brand to be re-engineered to improve quality, functions, features, performance amongst others to achieve compatibility. The study sought to establish whether a product or service that goes through some form of disruption (re-engineering) can enhance the competitive advantage of the firm. Relational and conceptual analysis were employed for the study. The study established that a successful re=engineered brand does not strictly follow the diffusion process proposed for innovation products. It also revealed that perceived risk and the cost of developing marketing strategies including communication and promotion is low since the market is already aware of the brand. The inno-early-vators is a major factor towards the growth and sustainability of the re-engineered brand or product. The study again revealed that the higher rate of adoption of a re-engineered brand owes greatly compatibility and reduction in perceived risk.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.