This study aims to explore the application of local wisdom as a communication strategy of informal leaders in rural areas in Pangalengan, West Java, Indonesia, as a case example. Data were collected quantitatively through questionnaires distributed to the Pangalengan community who live in the perimeter of the location of a multinational company and qualitatively through focus group discussions (FGD), in-depth interviews with stakeholders, and field observations. The data obtained were then analyzed using ethnographic social research methods. The results show that the use of local wisdom, i.e., local language and culture, has proven to be effective as a communication strategy that connects multinational companies with the rural communities. This study has revealed that rural communities in West Java deem the existence of multinational companies beneficial to their life. The same communities, however, are found to be resistant to foreign cultures introduced by multinational companies. The role of informal leaders (religious, community, youth leaders) has proven effective in intermediating the wishes of the company and those of the community through constructive communication, i.e., intercultural communication that channels the local wisdom embraced by the community to the employers and employees of the company.

Waqf has become a form of Islamic philanthropy which has two aspects, namely worship, and social aspects. In addition, waqf has also become an instrument to be able to distribute wealth to those in need. Coupled with the development of waqf which is not only in the form of immovable objects, but movable objects such as shares. In relation to the contribution to economic resilience, especially in Indonesia, this paper asks the question: how is the contribution of share waqf to economic resilience in Indonesia? By using a qualitative method, this article discusses the role or contribution of share waqf to Indonesia's economic resilience which is reflected in the establishment of several provisions for investors who wish to waqf in the form of shares. The findings include that there is an increasing trend of share waqf from year to year and the increasing number of Islamic stock issuers and the huge potential for share waqf in Indonesia. This article offers a critical review and opens opportunities to optimize share waqf as an instrument capable of contributing to economic resilience in Indonesia.