In the implementation of products marketing, a company is usually bound to use marketing concept of product, price, place, and promotion to achieve marketing goal. Promotion supports marketing activities in order that the marketing programs will be able to proceed as expected. The purpose of this study is to determine which types of discount programs implemented by the company, to find out the factors influencing purchase decision by consumers, and to know the effect of discount program on purchasing decision at PT Ramayana Bogor Trade Mall. Data analysis technique used by the author is statistical analysis , i.e. simple linear regression analysis, simple linear correlation coefficient, and hypothesis test. Based on the analysis, it’s gotten simple linear regression equaty. Contant 30,451 states that if there is no discount program, the purchasing decision will be 30,451. Coefficient regression 0,148 states that any additional increase/decrease in discount program for a unit will result an increase/decrease of dependent variable (Y) as high as 0,148, with constant as high as 30,451. The correlation between discount variable and purchasing decision variable counted by using correlation coefficient is o,161 or 1,6%. This shows that there is a very low correlation between discount program and purchasing decision. Based on hypothesis test,  t-statistics obtained from  t-table is 1,695, while t-table is 1,645. Therefore, t-statistics > t-table (1,695 > 1,645 at α = 0,05), with the result that Ho is refused and H1 is accepted. Thereby discount program influences purchasing decision insignificantly. Significance level of correlation coefficient yields figure 0,110. Because of probability is above 0,05, the correlation between discount program and purchasing decision is not significant. It’s found out that r-square coefficient is 0,026 or 2,6%, the rest is 97,4%, due to other causes which are not observed by the author. It shows that there is low correlation between discount variable and purchasing decision. Based on this analysis it can be concluded that discount program has no significant correlation toward purchasing decision.   Keywords:discount program; purchasing decision

Tujuan penelitian ini adalah untuk mengidentifikasi persepsi mahasiswa tentang Galeri Investasi Perguruan Tinggi. Analisis dilanjutkan dengan mengukur pengaruh persepsi mahasiswa terhadap minat berinvestasi. Penelitian ini dilakukan pada Mei-Juli 2019 terhadap 200 orang Mahasiswa Anggota Galeri Investasi STIE Kesatuan Bogor. Hasil penelitian menunjukkan bahwa Galeri Investasi STIE Kesatuan dipersepsikan kuat sebagai Galeri Investasi yang Baik dan memenuhi ekspektasi para mahasiswa. Persepsi Mahasiswa berpengaruh secara nyata terhadap Minat Berinvestasi.   Kata Kunci: persepsi mahasiswa, minat berinvestasi, galeri investasi

In effort to prevent HIV/AIDS, condom is an alternative to prevent HIV transmission from sexual relations. As a prevention tool, condom has not been 100% safe yet. Moreover, there is a controversial information about porous condom.In marketing the product, that is condom, particularly for high risk group, Himpunan Abiasa applys social marketing strategy. In addition to knowing which marketing strategy is applied, the author can find out the volume of Kondom Sutra sales marketed via social marketing during the period 2009 – 2010. The research method used is Descriptive Analysis and SWOT Analysis. Data utilized are primary data and secondary data: looking for and collecting data from Himpunan Abiasa, NAC (National AIDS Commision), company profile, books, and literatures related to the study; besides that, by interviewing four experts having competence in their field. By using SWOT analysis, the researcher gets internal matrix score : 2626 and external matrix score : 2677. It shows that the company has growth and stabilization, the company keeps be able to maintain existing business in continuity. This writing is a form of acknowledgement and appreciation to the company on what it has been applied. Besides that, the author gets benefit by the fact that he can enlarge knowledge concerning the application of social marketing as a strategy of HIV-AIDS prevention program.   Keywords: marketing strategy; social marketing; sales volume

Sistem Penagihan Rekening Air Pelanggan merupakan kegiatan penagihan atas tunggakan rekening air yang menerapkan sistem aplikasi SMS Gateway sebagai upaya penagihan, dimana aplikasi tersebut dapat memudahkan bagian penagihan dalam memberikan informasi tunggakan tagihan bagi pelanggan yang telah menunggak selama dua bulan dan tidak berlaku untuk pelanggan yang menunggak selama satu bulan atas pemakaian jasa rekening air. Apabila belum terjadi pelunasan pada tunggakan pelanggan, maka dilakukannya pemutusan saluran air oleh PERUMDA Tirta Pakuan Kota Bogor.             Tujuan penelitian Tugas Akhir ini adalah untuk mengetahui sistem penagihan rekening air pelanggan pada PERUMDA Tirta Pakuan Kota Bogor. Untuk mencapai sasaran penelitian yang jelas dan terarah maka penulis merumuskan permasalahan mengenai Sistem yang diterapkan dalam  Penagihan Rekening Air Pelanggan, Tahap-tahap Penagihan , Faktor-faktor yang menjadi penyebab atas tunggakan tagihan rekening air serta Kendala yang muncul dalam sistem penagihan dan solusinya.             Berdasarkan hasil penelitian dan pembahasan tersebut Sistem Penagihan Rekening Air Pelanggan pada PERUMDA Tirta Pakuan Kota Bogor antara lain memberikan informasi tagihan air atas tunggakan pelanggan. Dalam pembahasan tersebut menunjukkan perusahaan sudah memiliki Sistem Penagihan yang baik, sehingga semua aktivitas perusahaan dapat berjalan secara efektif dan efisien. Kata Kunci : Penagihan, Tunggakan, SMS Gateway

The purpose of this study was to determine how much influence the Customer Relationship Marketing and Customer Value on Customer Loyalty. The author conducted research at PT. Bank Central Asia, Tbk Graha Cibinong Branch Ofice, located at Jalan Raya Bogor Km 46 Graha D6-D7. Data collection is done by distributing questionnaires to 100 respondents BCA customers Graha Cibinong, taken at random. The data processing method using validity, reliability, and classical assumptions. While the method of data analysis used is by using multiple linear regression analysis, and test hypotheses derived from data collected from questionnaires filled out and processed. The survey results revealed that the Customer Relationship Marketing and Customer Value has a positive and significant influence. Keywords: Customer Relationship Marketing, Customer Value, Customer Loyalty