The COVID-19 pandemic has changed the social order of human life, public health, and business operations with so many social restrictions that occur. The phenomenon has changed food shopping behaviour in society. This article aims to analyze changes in food shopping due to the limited space for human mobility and cause all aspects of life to depend on internet technology in Indonesia. Online food delivery platforms or Mobile Food Ordering Applications (MFOA) provide an accessible marketplace for any restaurant which is significantly utilized during the pandemic era. Online food delivery services also carry out advertising activities through internet marketing. The method used in this article is a literature review. The results show that this change in spending patterns is supported by many official policies to stay at home. Advertising messages with content showing sympathy and solidarity are the most sought after by consumers in the pandemic era. The implications of this research can be initial research to conduct more in-depth research in terms of consumer behaviour, internet marketing, and advertising in the context of digital media during the pandemic. Understanding the consumer landscape will enable online food delivery platforms to fulfill their full potential in terms of impacting people's economies, businesses, and quality of life.
The paper aims to examine how the Indonesian Ministry of Health utilizes Instagram for communicating the message regarding the COVID-19 vaccine. The widespread awareness, access, and acceptance in Indonesia of COVID-19 vaccines is a social and communication endeavor that is a highly essential consideration of spreading the messages to millions of people. The authors gathered data of Instagram posts from January 1 – May 31, 2021. The data were classified into three groups; risks and crisis information, self-efficiency and sense-making, campaign, events, and activities. The authors applied van Dijk’s critical discourse analysis concept of macrostructure, superstructure, and microstructure. The results show that the Instagram posts of the Indonesian Ministry of Health regarding the COVID-19 vaccine are classified into several sub-themes of each group. The Indonesian Ministry of Health's Instagram account uses a public information model to disseminate COVID-19 vaccination information, according to the message dissemination strategy. It applies one-way communication and indicates that the use of Instagram as a communication channel for promoting COVID-19 vaccinations has not been optimized. Another developing discourse on the Instagram account is that health workers have been prioritized and portrayed as the pandemic's hero.
The Government's policy in dealing with COVID-19 cases, namely in the implementation of Community Activities Restrictions Enforcement (PPKM) with various inconsistent rules, has triggered criticism from the public, especially comic artists. Through Instagram, PPKM-themed comics are spread and getting much attention from the public. This study aimed to find out how the use of comics as social criticism in the implementation of PPKM. This study applied a critical metaphor analysis in analyzing the metaphors that appear in voicing the aspirations of opinions and social criticism. The sample selection was based on the comics with the highest engagement from the specified theme. The results showed that 50 comics were criticizing the PPKM policy from 20 accounts. The creators raised six significant metaphors, including PPKM as a prison, PPKM as many types of models, PPKM as a form of greed, Covid-19 is described in social class, the Government is heroes PPKM as a form of arrogance. Criticism with satire and humour has received many likes and comments, increasing the sense of social solidarity. The form of criticism on Instagram cannot be underestimated because it has great power to change government policies. Keywords: Critical Metaphor Analysis; Instagram; Political Comics; PPKM; COVID-19
Penelitian ini bertujuan untuk mengetahui persepsi fenomena childfree di kalangan generasi Z di Jawa Timur. Generasi Z merupakan subjek yang krusial untuk menerima atau menolak fenomena yang ada, terlebih generasi tersebut yang akan meneruskan keturunan. Penelitian ini menggunakan metode kualitatif deskritptif. Subjek penelitian adalah 5 generasi Z yang tinggal di Kota Malang dan Kota Surabaya, sebagai dua kota terbesar di Jawa Timur. Pengumpulan data dilakukan denga cara interview dan studi literatur. Hasil penelitian menjelaskan bahwa generasi Z memiliki stigma bijaksana yakni menerima konsep childfree, mereka tidak menghakimi dengan pilihan pasangan yang memutuskan childfree. Namun tidak semua generasi Z akan menerapkan childfree dalam hidupnya karena masih membutuhkan adanya generasi penerus. Terdapat perbedaan pada generasi Z dalam memaknai konsep keluarga, bahwa keluarga tidak harus berasal dari ikatan darah melainkan dari ikatan emosional, saling mendukung dan saling percaya.
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