The interest of students to continue studying at the Politeknik Pariwisata Makassar is very large and increases from year to year.. This study aims to formulate a development strategy for the Food and Beverage Service Management study program as one of the superior study programs at Makassar Tourism Polytechnic. This research uses descriptive quantitative method. Respondents in this study totaled 241 consisting of 140 male respondents and 101 female respondents who were a combination of students, lecturers/staff of the Food and Beverage Service Management study program at Makassar Tourism Polytechnic, hotel/restaurant employees, entrepreneurs, employees of other companies, and that hasn't worked. The data collection techniques used in this study were: questionnaires, interviews, Focus Group Discussion (FGD), and literature study. The data analysis technique was carried out in three stages, namely the input stage, the matching stage and the decision stage. The conclusion of this research is that the analysis results from the IFAS matrix show that the strength factor of the study program is much greater than the weakness factor so that the study program has strengths or advantages that can be developed. Meanwhile, the results of the analysis from the EFAS matrix show that the opportunities the study program has are greater than the threat factors so that the study program has a greater chance of being developed. As for the results of the QSPM matrix analysis, the TAS value that has been listed is that the W-O strategy gets the highest value of 6,354, the W-T strategy is 6,027 then the S-O strategy is 5,976 and finally the S-T strategy is 5,869. That is, the development strategy of the MTH study program is compiled in 14 priority strategies from 20 formulated strategies consisting of the W - O Strategy (5 strategies), the W - T Strategy (4 strategies), the S - O Strategy (3 strategies), and the S - T (2 strategies).

This study aims to describe the strategies used in increasing restaurant guest visits in Barru Regency. This research uses a quantitative descriptive approach. Based on the results of the study, it was found that the 4P marketing mix strategy (Price, Promotion, Place and position) was applied to the Barru district restaurant to increase guest visits, this proved effective in attracting guests to visit the restaurant. product, price, place, promotion, have shown conformity with the segmentation, targeting and positioning expected by the restaurant. For example, the products offered are varied and use quality raw materials in accordance with the positioning that the company wants to achieve as the only restaurant that uses healthy raw chicken and seafood. Apart from that the price, physical evidence and promotion are also in accordance with the targeting of young people and families, because the prices offered are still quite affordable, the place is also unique and is promoted through online media.

The use of the internet has become part of the lifestyle of modern society, especially for those who are used to smartphone, tablet, computer, and laptop technology. Mass media such as TV, radio, newspapers, and billboards are good to attract local buyers while internet media can attract global consumers from various countries. The use of the internet as a digital medium for promotion and marketing, such as the web and social media, should receive significant attention from MSME business actors. Digital media as a marketing tool for a product or service is an effective marketing strategy because it can reach consumers in a timely, personal, and relevant manner. This activity took the form of outreach for SMEs in the Jombang Region and Pamulang Estate, South Tangerang. The activity was carried out in a panel discussion at the Pamulang University Campus. Through this activity, MSMEs in the Jombang and Pamulang Estate areas that still use manual strategies, product packaging that is still simple, product marketing is still traditional, product marketing still covers a limited area and there is no product promotion will have the insight to take advantage of digital technology while applying this insight so that business can grow better.