This study sought to assess the effectiveness of social media marketing on selected beach resorts in Pantukan. The study is quantitative by nature and involved 485 Facebook users who follow the Facebook pages of beach resorts in Pantukan. A questionnaire was designed to measure the effectiveness of social media marketing. The said instrument was intentionally designed to suit the context of the study. The identified indicators of effectiveness are as follows: information, entertainment, convenience, self-expression, and social interaction. Results show that all indicators of effectiveness were all high. This means that beach resorts were effective in social media marketing.

Measuring The Level Of Internet-Based Tourism Promotion And Tourist Travel Intention In Tagum City During The Pandemic Was The Main Objective Of This Study. A Correlational Technique Was Used To Determine The Relationship Between The Two Variables. The Study's Respondents Were Those Tourists Who Acquired The Indicated Major Tourist Destinations In Tagum City Through An Online Google Forms Survey. This Investigation Utilized The Statistical Methods Of Mean And Pearson's Correlation. The Results Of This Study: The Variable Internet-Based Tourism Promotion Level Was Described As Very High. Also, The Tourist Travel Intention Was Very High. Furthermore, Internet-Based Tourism Promotion And Tourist Travel Intention Have A Substantial Relationship.