Maraknya bisnis e-commerce yang ada di Indonesia tidak terlepas dari semakin banyaknya penggunaan layanan digital online pada masyarakat.Hal ini mendorong perusahaan-perusahaan yang bergerak dibidang e-commerce berkompetisi untuk memberikan pelayanan online yang terbaik bagi para pelanggan dan penggunanya.Mulai dari layanan transaksi pembayaran terhadap penjualan produk hingga yang terbaru adalah layanan pembayaran tagihan. Namun demikian layanan yang terakhir ini nampaknya masih jarang digunakan oleh para pelanggan karena belum adanya kepercayaan yang tumbuh dalam konteks hubungan antara pelanggan dengan perusahaan penyedia jasa layanan. Tokopedia merupakan salah satu perusahaan yang sedang berupaya untuk menanamkan kepercayaan kepada para pelanggannya untuk mau melakukan transaksi pembayaran tagihan melalui online.Oleh karenanya, studi ini mencoba memberikan gambaran tentang strategi yang dilakukan oleh Tokopedia untuk membangun hubungan dengan para pelanggannya menyangkut penggunaan transaksi layanan pembayaran tagihan. Studi ini menggunakan pendekatan kualitatif dengan metode penelitian deskriptif yang menggunakan Tokopedia sebagai unit analisa. Metode pengumpulan data yang dilakukan adalah dengan wawancara mendalam terhadap satu orang key informant dan dua orang informant yang mewakili Tokopedia.
This study aims to determine on how the concept of community based tourism is applied in several tourist villages in West Bandung Regency. This study uses a qualitative method with a case study concept. Data collection techniques used in the study were observation, in-depth interviews, literature study and documentation. The conclusions of this study are: Cibodas Village has been running and feeling the impact of community-based tourism and can be an example for other tourist villages in West Bandung Regency. The community of Sunten Jaya Village has not been active in managing tourism activity, this village has the potential to develop community-based tourism with serious assistance and support from the government. Cihanjuang Rahayu Village also has good potential to be developed with the concept of community-based tourism but assistance is still needed to be more focused on improving accessibility and tourism support facilities. Rende Village, there are some issues that need to be addressed in this village related to tourism management, community involvement and village managers where previously there was an assistance but it did not work well. This village needs to be considered and actively assisted if it is to be developed into a tourist village.
The phenomenon of post-truth appears, in which a view believed to be true is inverted and made contradictory as a new form of truth. This phenomenon appears to occur in several countries such as the United States, North Korea, the Philippines and also Indonesia. This can be seen from various actions carried out by radical organizations that question the values of Bhinneka Tunggal Ika with the desire to change these values by referring to religious values. This activity is increasingly growing in terms of followers, and further builds up on the blasphemy case accusations towards former Jakarta Governor, Basuki Tjahaja Purnama.This research focuses on how the social media has an influence in expanding the spread of hoaxes and hate speech as an effort to destabilize the values of Bhinneka Tunggal Ika. Information and data were obtained from interviews with mass organizations often labeled radical, non-governmental organizations and social observers.The results of this study confirm the need for capacity building both in the form of media literacy and also the socialization of Bhinneka Tunggal Ika values through social institutions and the Government. This is intended to create strong social capital, especially in fostering a sense of trust in the context of a pluralist society in Indonesia.Keywords: Post truth, Bhinneka Tunggal Ika, Social Media, Social Capital, Trust.
Lake Toba is one of the super priority tourism destinations declared by the Indonesian government in 2021, intended to revitalize Indonesian tourism that was hit hard by the Covid-19 pandemic. However, a different strategy to promote Lake Toba and other tourism destinations in Indonesia is required, not only depending on natural beauty, but also by providing additional value, particularly by making use of local culture for marketing purposes. This study intends to analyze the utilization of the Sigale-gale storynomics based on storytelling for promoting Toba tourism. This study uses the qualitative approach, with the phenomenology method, because the Sigale-gale storynomics is tightly related to the stories and experiences of the surrounding public, particularly in understanding the meaning of Sigale-gale. The tale of Sigale-gale is closely entwined to Batak culture, especially regarding patriarchal family values and also the importance of the eldest son in the family. This is especially interesting to introduce this cultural value to tourists visiting Lake Toba. The findings from this study show that the use of the Sigale-gale storynomic through storytelling is interesting and can encourage Indonesian tourism. Storynomic packaging can create interesting story content, especially by paying attention to several important elements, namely: conflict, character, plot and message. Interesting storynomic story content supported by delivery through storytelling will be a different tourism marketing communication tool that is expected to encourage growth in the number of visiting tourists. However, the Sigale-gale tale needs also to be standardized into a single version, as there are various versions, with corresponding varied perceptions, among the Toba people.
Kraton Ngiyom is a non-profit organization that focuses on environmental preservation. To overcome the environmental problems in the villages of Sekaralas and Sekarputih, Ngawi, East Java, especially regarding the condition of damage to the forest area and both springs in the village area, Kraton Ngiyom uses communication strategies based on local wisdom by utilizing mythologically oriented instrument and ceremonies as a medium of communication to encourage the public to care and actively contribute in carrying out environmental preservation activities. This study aims to answer the research question of how the Kraton Ngiyom uses myth and rituals as communication strategies for environmental conservation in the villages of Sekaralas and Sekarputih. This study employs an ethnographic study approach. Data collection was carried out using direct observation and in-depth interviews with five informants. The results of this study found that the communication strategies based on local wisdom are well implemented by Kraton Ngiyom through 2 instruments, namely myths and rituals. The myth is used by Kraton Ngiyom to deliver environmental preservation messages to the people of Sekaralas and Sekarputih villages, while the rituals are used by Kraton Ngiyom as instruments to support the delivery of messages, which is to encourage changes in village community behavior. The process of delivering messages through myths, which was maximized in the implementation of a ceremony, succeeded in changing the behavior of Sekaralas and Sekarputih villagers to become more concerned about their environmental conditions and to take initiatives in undertaking environmental conservation efforts.
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