Tujuan penelitian ini adalah untuk mengetahui pengaruh e- promotion (context, communication, collaboration, connection) terhadap pembelian. Studi kasus pada Toko Ero Optik Banjarmasin. Penelitian ini menggunakan pendekatan kuantitatif. Populasi terdiri dari semua followers instagram @erooptikbjm. Sampel penelitian ditentukan 100 sebanyak 50 responden dengan metode insidental sampling. Teknik analisa data regresi linear berganda dengan bantuan software SPSS versi 22.0. Hasil penelitian ini menunjukkan, secara parsial variabel context (X1), communication (X2), collaboration (X3) memiliki pengaruh signifikan terhadap  pembelian konsumen. Namun  variabel connection (X4) pengaruhnya tidak signifikan terhadap minat beli konsumen. Secara simultan variabel context (X1), communication (X2), collaboration (X4) dan connection (X4) mempunyai pengaruh signifikan terhadap minat beli konsumen. Variabel communication (X2) memiliki pengaruh yang paling dominan terhadap minat beli konsumen. Artinya, kemajuan teknologi dapat dimanfaatkan oleh pemasar maupun pembeli untuk bertransaksi dengan lebih mudah, cepat, murah dan praktis melalui media social. Variable connection tidak signifikan pengaruhnya karena dalam transaksi barang coneksi tidak diperlukan, yang terpenting adalah komunikasi seperti pada hasil statistic koefisien beta variable communication yang paling dominan atau paling berpengaruh terhadap keputusan konsumen untuk membeli produk. Diskusi, kommunikasi yang baik melalui intensitas dan media yang tepat sasaran, bisa ditingkatkan menjadi relasi yang baik antara pembeli dan pemasar, dengan demikian, ditunjang oleh spesifikasi produk yang sesuai maka koneksi/relasi bisa jadi memiliki kontribusi besar terhadap pembelian.

This paper examines and discusses economic and financial development strategies in developing countries, starting from creativity efforts to creating sustainable innovations. A series of data collections were collected from national and international publications to discuss those published 12 years ago. Then we conducted an in-depth study of the collected data with a phenomenological approach to strengthen the data as findings that will be used as answers to research hypotheses with high standards of validity and reliability. By considering the data we have reviewed and discussing the interrelationships between existing variables, we finally conclude that economic governance in developing countries can be carried out with high creativity to give birth to the latest innovations to achieve economic progress and prosperity throughout the country. It is hoped that these findings and recommendations can support the implementation of future studies and applications in both academic and work contexts.

Wadai comes from Banjar Language, which means cake, so Wadai Khas Banjar is a typical cake from Banjarmasin City. Wadai Khas Banjar is a mainstay culinary city of Banjarmasin that needs to be maintained, because currently the existence of this Typical Banjar has been eroded by attacks from various kinds of modern cakes that offer a variety of flavors, shapes and preparations, so that the average person if faced with the choice of whether the Wadai Khas Banjar or modern cakes, they prefer modern cakes, because the variations and tastes are very diverse. For this reason, we will strive to help maintain the existence of this Banjar Typical Wadai by conducting activities including the Community Partnership Program. This program is for typical Banjar entrepreneurs who aim to increase the knowledge and competence of Banjar Typical entrepreneurs to solve problems in the field of business management and operating / production aspects in the form of profile and organizational structure, marketing strategies, working capital management and calculation of production costs and product diversity . This activity is planned to be held for 8 months effectively from April to November 2018. The target audience is businessmen and business employees of Wadai Khas Banjar. In the implementation of the activities the materials used consisted of training documents, extension modules, proofs of transactions and raw materials for the typical Banjar Wadai. Approach method for solution to problems in the form of counseling and training, employer mobilization, business management intervention and evaluation of activities of science and technology activities for the community in the form of extension, training and implementation activities in Banjar Wadai Typical business in Banjarmasin Central City District, Banjarmasin in business management and production. The output of this activity is in the form of profile and organizational structure, implementation of new marketing strategies, working capital proposals and calculation of production costs and typical Banjar Wadai products with new flavor variances and forms.Keywords: Community partnership program, Wadai Khas Banjar