As the world's largest coconut producer, Indonesia has the opportunity to become the main exporter of processed coconut products. Crude coconut oil (CCO) is one of the leading processed coconut products which is currently increasing in demand. In the export market of crude coconut oil, Indonesia deals with intense competition with other crude coconut oil exporters. The objective of this study was to analyze the factors that influence the import demand of Indonesian crude coconut oil and competition between Indonesian crude coconut oil with other crude coconut oil exporters in the international market. The analytical method used was the Almost Ideal Demand System (AIDS). The results showed that the factors that influence import demand of Indonesian crude coconut oil in the international market were various and Indonesian crude coconut oil could compete with crude coconut oil from Philippine in the US and German markets. The competition was indicated by the positive cross elasticity value (substitution). The decreasing price of crude coconut oil of Philippine will reduce the market share of Indonesian crude coconut oil. Therefore, Indonesia needs to improve its marketing strategy and increase crude coconut oil production to increase Indonesian crude coconut oil exports.

The purpose of this study is to assess the performance of suppliers based on the AHP method at the highest weight level, the consistency level of supplier performance based on the smallest consistency value and predict demand with the selected value in the conversion in the kilogram model. The research methodology is quantitative integration of AHP- Single Exponential Smoothing. The data of this study is primary data covering the AHP of the questionnaire, secondary data covering the data of actual requests. This study states that the performance of suppliers includes Quality, Cost and Delivery with consistency with the smallest criteria, namely Delivery, Quality and Flexybility. Meanwhile, the demand prediction with a capacity of 1336 cups of arabica coffee was converted to a capacity of arabica coffee beans of 27 kg in April 2022. The implications of this study are expected to be carried out in determining the dumping factor is experiment with a dumping factor decision-making model that is adjusted to the needs of the TKP Coffee Shop. The suggestion of this study for researchers can then determine the estimated capacity of safety supplies and an economical ordering model.

The purpose of this study is to determine the location of the custom workshop business using the criteria of NPV, IRR, PBP, PI and B/C. This research method uses a field research model with the right procedure to use the net present value method, internal rate of return, payback period, profitability index and benefit cost ratio to determine the custome workshop business. The results of the criteria obtained are that NPV>0, IRR is 29.4%, PBP is 2.75 years, PI is 1.1.48 and B/C is 1.1. This level of achievement uses the world every day, there must be activities in the custome workshop to achieve the criteria. The criterion that becomes the dominant factor is the occurrence of an increase in the profitability index. This is a criterion that states there is an increase in the benefits of the specified investment value. What causes an increase in benefits is that assets and production facilities can experience functions that are more suitable for the way they are used.

Produk makanan ringan keripik singkong merupakan salah satu produk yang sedang berkembang di pasar. Salah satunya di Desa Puntukrejo, kabupaten Karanganyar. Produsen keripik singkong di desa tersebut baru berjumlah satu orang yaitu usaha keripik singkong yang dimiliki oleh Bapak Ibnu Kurniawan dan belum memiliki nama UMKM. Kendala yang dihadapi oleh mitra yaitu pada proses pengemasan, produk masih dikemas dengan cara tradisional yaitu dengan menggunakan plastik dan lilin untuk merapatkan sisi kemasan. Oleh sebab itu, produk yang dihasilkan rawan dengan resiko ketengikan dan tidak dapat disimpan dalam waktu yang lama (daya umur simpan rendah) yang berakibat pada penurunan kualitas produk. Selain itu, desain kemasan juga masih berbentuk sederhana dan kurang menarik. Padahal desain kemasan merupakan salah satu faktor penentu konsumen dalam membeli produk. Selain itu, adanya pandemi covid 19 menyebabkan omzet penjulan semakin menurun. Keterbatasan sumber daya manusia, juga menjadikan pembukuan/laporan keuangan mitra belum tercatat dengan baik serta pemasaran yang dilakukan belum mengoptimalakan digital marketing, sehingga jangkauan pemasaran belum terlalu luas. Maka dari itu, tim pengabdi mempunyai gagasan untuk bekerjasama dengan mitra untuk membuatkan desain kemasan yang menarik sehingga dapat meningkatkan daya beli konsumen yang berdampak pada peningkatan nilai tambah produk dan profitabilitas usaha. Metode yang digunakan dalam kegiatan pengabdian ini yaitu Participatory Rural Appraisal (PRA), yaitu sebuah metode pemberdayaan yang menekankan partisipasi aktif mitra dari perencanaan sampai dengan evaluasi program. Kegiatan utama dalam pengabdian ini dibagi dalam tiga tahap. Tahap pertama dengan menggunakan metode instruksional dan dialogyaitu melalui kegiatan sosialisasi optimasi desain kemasan menarik serta digital marketing. Tahap kedua dilakukan dengan pengemasan produk dengan desain kemasan baru. Tahap ketiga dilakukan pemasaran produk dengan mengoptimalkan digital marketing. Manfaat dari program ini adalah terwujudnya pemberdayaan masyarakat dengan pembuatan desain kemasan yang menarik dan digital marketing. Harapannya omzet penjualan mitra semakin meningkat. Luaran yang direncanakan dalam program ini adalah publikasi jurnal berISSN.