PurposeThe purpose of this study is to present a complete framework that defines the link between choices and decision criteria based on existing research on digital influencers (DIs) connected to consumer purchase intentions. The primary goal of this article is to assess the effect of DIs on customer purchase intentions via the creation of an integrated knowledge-based system (KBS).Design/methodology/approachThe suggested KBS is based on the fuzzy analytic hierarchy process (AHP), which creates a link between DI elements and their overall effect on consumer purchase intentions.Findings With the help of a KBS, the performance of DIs may be evaluated. It demonstrates the link between choices connected to factors and decision criteria of various variables, demonstrating the beneficial effect of DIs in molding customer purchase intentions in the organic skincare industry.Practical implicationsThe proposed KBS would aid marketing managers and decision makers in assessing the effect of DIs on customer purchase intentions. This research would also give decision makers with extensive information on influencer marketing and crucial elements that have a significant effect on customer purchase intentions.Originality/valueThis is the first research to employ the fuzzy AHP methodology and KBS in relation to influencers' effect. No prior research has targeted the organic skincare industry to assess the effect of Internet influencers on consumer purchase intentions. Furthermore, the KBS offers a holistic and complete way to studying influencers' effect on cost per impression (CPI) by establishing a linkage between choices and decision criteria.

PurposeThis paper aims to find the impact of blockchain supply chain on supply chain performance with a mediating role of supplier trust, traceability and transparency.Design/methodology/approachData was collected using the purposive sampling technique on a five-point Likert scale from 150 respondents. For data analysis, IBM SPSS and Smart PLS 3.3.7 were used to test the hypotheses by evaluating the structural equation modeling.FindingsThe blockchain supply chain found a significant effect on supply chain performance. Moreover, there is a substantial effect of the blockchain supply chain on supply chain performance via mediators, including supplier trust, supply chain traceability and supply chain transparency. Further, the mediation type of all mediators was full mediation in the relationships between blockchain supply chain and supply chain performance.Research limitations/implicationsThe research findings are helpful for industrialists, supply chain practitioners and policymakers. The practitioners can adopt blockchain technology to enhance inter-organizational collaboration, develop trust, data visibility and traceability, and critical decisions, ultimately bringing sustainable growth for the firm.Originality/valueThe outcomes of this research enrich the literature and share the impact of one of the most trending technologies in the supply chain perspective. Future research can empirically test the relationship between blockchain and supply chain sustainability.

PurposeService quality in academics is imperatively crucial. Therefore, the purpose of the current research is to examine the effect of academic service quality factors in higher education institutions which mainly focuses on students' satisfaction and the extent of recommending the same institution to other students.Design/methodology/approachThis research evaluated the effect of service quality on student satisfaction and word of mouth (WOM). Data were collected from 200 respondents from various business schools, and hypotheses were tested through a quantitative method using partial least square-structural equation modelling (PLS-SEM) with the help of SmartPLS to validate the measurement model.FindingsThe findings of the current research revealed that all three components of service quality including information quality, teaching quality and service efficiency have a significant impact on student satisfaction. Results also indicated that student satisfaction is significantly linked with WOM which means satisfied students spread positive WOM and recommend the same institution to other students.Originality/valueThis research provides an extension towards the body of knowledge on the issue, which will be used in future detailed and critical examinations. The focus of the research was on SERVQUAL and how, when and why business schools may spot possible applications that can have an influence on their admissions by WOM.

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The role of inventory management is pivotal to improving the overall firm performance, but when it comes to the healthcare sector, then it becomes more crucial. This sector often countenances stocks-outs for life-saving drugs and equipment and competent staff that ascent the mortality rate. Thus, the current research aimed to analyze the effect of knowledge on firm performance through inventory management. For this research, a survey questionnaire with a deductive approach was utilized by collecting data from 200 respondents through multistage cluster sampling. IBM SPSS AMOS version 22.0 as a statistical tool was utilized to analyze the measurement model. Results of this research revealed a significant and positive mediation effect on the relationship between knowledge and firm performance. Finally, the results showed that the professionally well-equipped staff, accurate inventories, and stock availability improves the service quality and reduce the cost. Academicians, researchers, provincial healthcare ministries, state-funded organizations, and hospitals will all benefit from this research, which will also add to the current body of knowledge.