The original comparative mission of JCMS testifies to the propensity of the EU, since its inception, to project its model on to the rest of the world. This article argues that narratives of projection are indeed key to the EU's global influence and that, in this particular sense, the idea of Europe as a civilian power is more relevant than ever. But such narratives require our engagement with their reflexive nature: what is usually projected is not the EU as is, but an EUtopia. At a time when both the EU and the international trade system are undergoing crises of legitimacy, EU actors can learn a lot from the remedies suggested for the global level by such an EUtopia.

As is known to every student of trade law and policy, the modern idea of free trade originates from the theories of absolute and comparative advantage developed by the classical political economists, Adam Smith and David Ricardo. Smith and Ricardo both addressed themselves to a sovereign unilaterally deciding its trade policy. They concluded that, with some qualifications or exceptions, a policy of liberalizing restrictions on imports would maximize the wealth of that sovereign.

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The conceptual, and more recently empirical, study of compliance has become a central preoccupation, and perhaps the fastest growing subfield, in international legal scholarship. The authors seek to question this trend. They argue that looking at the aspirations of international law through the lens of rule compliance leads to inadequate scrutiny and understanding of the diverse complex purposes and projects that multiple actors impose and transpose on international legality, and especially a tendency to oversimplify if not distort the relation of international law to politics. Citing a range of examples from different areas of international law -ranging widely from international trade and investment to international criminal and humanitarian law -the authors seek to show how the concept of compliance (especially viewed as rule observance) is inadequate for understanding how international law has normative effects. A fundamental flaw of compliance studies is that they abstract from the problem of interpretation: interpretation is pervasively determinative of what happens to legal rules when they are out in the world, yet 'compliance' studies begin with the notion that there is a stable and agreed meaning to a rule, and we need merely to observe whether it is obeyed. Policy Implications• Looking at the aspirations of international law through the lens of rule compliance leads to inadequate scrutiny and understanding of the diverse complex purposes and projects that multiple actors impose and transpose on international legality, and especially a tendency to oversimplify if not distort the relation of international law to politics.