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AbstractPurpose -To empirically examine the development and influence that customer-to-customer interactions (CCI) have in a high personal contact setting. Design/methodology/approach -Using responses from patrons of different hair salons, the role that salon atmospherics had on the formation of CCI was assessed. Then, the relative influence of CCI on satisfaction with the firm, loyalty to the firm and firm word-of-mouth, in a model of service outcomes, was examined. Findings -Results indicate that atmospherics do influence CCI, which in turn is a strong predictor of loyalty to the firm and positive word-of-mouth. Research limitations/implications -Care should be taken when generalizing these findings to other service settings. It should be noted that all female respondents were generally more educated and had higher incomes than the general population. Practical implications -This study suggests that positive perceptions of atmospherics will lead to positive CCI effects. If managers determine that they would like to enhance the quality of CCI, they should incorporate changes to the physical settings that enhance the type of interactions they desire. Originality/value -In terms of how to assess CCI, the authors provide a simple four-item scale which can be used by managers to assess the degree in which their customers interact and the effect that the interaction has on their experience.
A robust six-step process for the synthesis of crizotinib, a novel c-Met/ALK inhibitor currently in phase III clinical trials, has been developed and used to deliver over 100 kg of API. The process includes a Mitsunobu reaction, a chemoselective reduction of an arylnitro group, and a Suzuki coupling, all of which required optimization to ensure successful scale-up. Conducting the Mitsunobu reaction in toluene and then crystallizing the product from ethanol efficiently purged the reaction byproduct. A chemoselective arylnitro reduction and subsequent bromination reaction afforded the key intermediate 6. A highly selective Suzuki reaction between 6 and pinacol boronate 8, followed by Boc deprotection, completed the synthesis of crizotinib 1.
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