The main goal of this paper was to conduct an exploratory study regarding consumer preference in the field of the Food Science and Technology. Two questions guided this study: Is it possible to identify a trail of crumbs concerning consumer behavior in the Food Science and Technology field? And, if that trail exists, where is it leading academia in terms of research trends of interest? A bibliometric study was conducted using an analysis software called CiteSpace. The use of this methodology ensured the impartiality of the literature review of the topic of interest. A survey of all articles indexed in Web of Science between 1993 and 2013 regarding consumer behaviour was carried out. In total, 1,786 articles were analyzed. The recent increased concern regarding consumer behavior was evident.  With the USA and Spain having a significant  role in driving the trail. Eight other countries  that exhibited similar influences are: Italy, England, Australia, Germany, Denmark, France, Netherlands and Brazil. The research trends observed were grouped into seven major hot topics: sensory, health, safety, willingness to pay, packaging, ethics, and lifestyle/convenience. However, the development of publishing trends depended on where the research was carried out. A final suggestive finding, demonstrated that scientific knowledge does not occur in a vacuum.

Purpose: Analyze what subjects emerges when integrating “social impact” and “innovation” in the scientific literature. Methodology: It was developed a systematic review of literature. Data analysis was done in two stages: descriptive and exploratory. The co-word network maps were analysed through the VOSviewer software. Originality / Value:The globalization and the advancements in the technological and informational fields, together with the development of the emerging economies, involve a range of challenges. In this sense, technology could increase the capability of identifying social needs and enhances the low-cost possible solutions. However, it is not clear how innovation and social impact have been analysed by the literature. Findings:Previous studies were advanced, by not restricting a period for the collection and contemplating the last three years (2015-2018), where 70% of the articles of the sample belong. Furthermore, the clusters’ analysis allows the development of new research focusing on subareas that permeate this discussion, thus helping to define, understand and advance the discussion of the theme. Theoretical / methodological contributions: The main subject that emerges from the analysis was the financial question. Both in the bibliographic and the qualitative analysis of the top papers, it was noticed that as a theoretical basis and practical example of social impact innovation, the financial innovations stand out.  Managerial implications: The result reinforces that meeting the social needs is an opportunity for entrepreneurs, that can act attaining inclusive economy and inclusive growth.

Corporate social responsibility (CSR) should be viewed strategically as a source for the generation of shared value, whether tangible or not, for the focal company and its stakeholders. Companies operating with strategic CSR have greater access to external knowledge. However, it is not clear how the relations between the focal company and its stakeholders are and what the impacts are. Thus, the aim is to analyze how socially responsible companies with different strategic approaches generate shared value through the transfer of resources and knowledge with their stakeholders. It was used polar cases and a qualitative approach, through interviews, desk research and discourse analysis. The main stakeholders identified were: local communities; government; R&D companies and; business customers. Companies transfer resources and knowledge to local communities and key stakeholders. The reverse also occurs. The stakeholders and companies analyzed to provide an example of a symbiotic relationship, where there are social development and generation of competitive advantage, reaching four levels: business, a community where this company operates, business clients and the environment. Even if they are in different positions in the supply chain, the relationships between the focal company and its stakeholders generate value in a win-win relationship, which implies that the CSR investment brings external and internal returns. The article contributes through the combination of different theoretical approaches to explaining the generation of value besides economic as a source of multilateral gains. Also, we have the synthesis figure and the theoretical-empirical propositions.