Learning is linked to the interactions of human brain functions. Every teacher or person who is linked to education is faced with the need and obligation to know how the human brain works and at the same time stimulate it with techniques and strategies that facilitate the assimilation of teaching. Cognitive processes play an important role in education, this help to interact preconceptions and knowledge with their natural and social environment, including processes in which it involves learning with which we acquire knowledge daily and routinely, whether it gives implicitly or explicitly, it helps to solve diverse situations, establishing logical and adequate connections with the help of reasoning because it conducts a behavioral and cognitive process of concentration that keeps us attentive.

A study of the comprehensive reading, its importance and the basic value of an educational institution in the province of Manabí was conducted, it was investigated what is the impact on students, in which it benefits them to understand what is found in the pages of a text, how to broaden its criticality, the concentration of reading, writing and oral skills, to have a better communication and how reading influenced values, it was elaborated in a research way with the help of ICT, not practical, with the inductive method - deductive, finally, the linguistic norms, pauses, emphasis, vowel sounds that are used when reading are analyzed, such as strategies that can be used for images, graphics, mental or conceptual maps, together with teacher support inside or outside the classroom, coordinate the ways of studying the topics because each student thinks and analyzes differently.