The purpose of this study was to know the marketing strategy management of star hotels in facing the new normal and the inhibiting and Supporting factors of marketing strategy management of star hotel in in facing new normal. The method used in this study was descriptive. The data was analyzed using SWOT analysis. The results of this showed that Sumbawa Grand Hotel has implemented marketing strategy that uses 4P variables in accordance with Philip and Kotler's theory, namely product, price, place and promotion which were able to increase profits and product sales of Sumbawa Grand Hotel. The supporting factors of marketing strategy management in the Sumbawa Grand Hotel product were good management, good service and support from the community, while the inhibiting factor for the marketing strategy management in the Sumbawa Grand Hotel product were the ability of human resources (employees) which were still low in the distribution of goods/the late hotel need, varied hotel price competition.
The purpose of this study was to know the impact of waste bank program toward the communities’ economy before and after the waste bank program. The type of this study was comparative study which used descriptive qualitative methods. The data used in this study was primary data. The tool used to collect data was questionnaire.The number of samples in this study were 49.The technique used to analyzed data was the average difference test using SPSS version 16.00. Based on the data analysis, it was concluded that there was positive impact toward economic income of communities in Nijang Village after the existence of Waste Bank program.Based on the results of the Paired Sample T-Test, it was shown by the decision making, it was known that the significance value (2 tailed) was 0.000 <0.05, with the average difference test results before the waste bank program of Rp.27,875 and after Rp.2,694,532 then we can conclude that there was a significant difference between customer income before and after the Waste Bank program.
The purpose of this study was to know the effect of promotion, location, service and interest rates toward KUR financing decisions for customers of BRI Bank Jaya Makmur village, Labangka Sub-District. Type of this study was associative. The sample was determined using probability simple random sampling technique with a lottery technique so that the selected sample was 70 respondents from 240 customer of BRI. The data analysis technique used was multiple linear regression analysis, statistical test of t and F and test the coefficient of determination (R2). Based on the results of the study showed that partially the promotion and location variables had not effect toward the decision of KUR financing taking at BRI, while the service and interest rate variables had effect toward the decision of KUR financing taking at BRI Bank customers of Jaya Makmur village, Labangka Sub-District. Simultaneously, the variable of promotion, location, service and interest rates had effect toward the decision of making KUR financing for customers of BRI Bank Jaya Makmur village, Labangka Sub- District. The ability of the independent variable to influence the dependent variable was of 64.1%, while its remaining of 35.9% was influenced by other variables outside the study.
This study aims to examine the effect of product quality, price and promotion on the purchasing decisions of Semoangkat brand bottled water among consumers in Brang Biji Village, Sumbawa Regency. This type of research is associative which aims to determine the relationship between variables product quality, price and promotion on the purchase decision. The type of data used in this study is quantitative data obtained from primary sources, namely consumers of bottled water with the semoangkat brand in Brang Biji Village, Sumbawa Regency. the sample in this study amounted to 71 people. Researchers use a questionnaire or questionnaire to collect data. The results of data collection will be processed using the SPSS program and studied using techniques that include simple linear regression analysis, individual parameter hypothesis testing (t test), simultaneous parameter hypothesis testing (F test), and determinant coefficient test (R2). The results of this study indicate that product quality, price and promotion have a positive and significant effect on the purchasing decision of Semongkat brand bottled water for consumers in Brang Biji Village, Sumbawa Regency, both partially and simultaneously. The degree of influence of product quality, price and promotion simultaneously has a significant effect on the decision to purchase packaged drinking water with the Semongkat brand for consumers in Brang Biji Village, Sumbawa Regency, which is 83.8%, while the remaining 16.2% is influenced by other variables outside the research model. such as service, brand image and others.
This study aims to determine the strategy of developing the agricultural sector in Sumbawa District.The type of this study was descriptive qualitative. The data used in this study was primary data. The techniques used to collect data were through interviews and direct observation (documentation). The data analysis technique used in this study was SWOT analysis. The results of the study showed that according to the business field, the categories of agriculture, forestry and fisheries contributed to the economy in Sumbawa District,with the largest percentage distribution.Therefore, the agricultural sector could be a potential sector in Sumbawa District.The development strategy for corn commodity could be done through optimizing the government support, used good quality of corn seeds, optimizing corn farming management, improvement of trade system and corn production facilities.While the development strategy for rice commodities could be done through optimally utilize government support for rice farming, increasing the role of BPP in technology for rice farming, improved farm management for the farmer, improve post-harvest management, build infiltration wells for the farmer, improve supporting infrastructure conditions.
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