The sanitary emergency caused by COVID-19 determined the compulsory confinement; this confinement caused a change in the educational system, for example, leaving face-to-face education and moving to the virtual or remote way; it also meant that established concepts such as quality had a new connotation; consequently, principals, as managers and responsible for quality assurance in their institutions, faced a challenging situation at this juncture. The objective of this study was to explain the incidence of management to promote educational quality during the health emergency; a census sample of 84 principals belonging to private regular basic education institutions was used; two Likert-type questionnaires with 22 items were applied as an instrument, which were processed with the SPSS 24 program. In the explanatory and descriptive statistical processing of the study variables, the predominant level was acceptable. Therefore, it was concluded that management was adequate to promote educational quality in schools during the health emergency.