Predictions by social identity theory (SIT) and relative deprivation theory (RDT) concerning preferences for strategies to cope with a negative in-group status position were tested. The focus of the present research was a comparison of the theories regarding their differential patterns of prediction. For this purpose, a natural sample within a specific historical situation was investigated: East Germans after the German unification. First, the predictive power of SIT and RDT variables was tested separately. In a second step, a possible integration of the theories was addressed. Combining the SIT variables and RDT variables led to an integrated model indicating a differential pattern of prediction for intergroup strategies. The RDT components explained the collective responses, whereas SIT constructs were related to individual strategies. People prefer a positive self-evaluation that is based on their own judgments as well as those of others (Taylor & Brown, 1988). They try to differentiate themselves positively from others. One important source of self-evaluation is the relative status position of the groups people belong to and identify with. Depending on the outcome of a comparison with relevant out-groups, this status position may be characterized as advantaged or as disadvantaged. Such an unsatisfactory status position leads to engagement in strategies to cope with and overcome an unsatisfactory status position. Likewise, if questioned, people tend to defend a satisfactory status position and maintain a positive in-group evaluation. These strategic responses are modes of intergroup behavior. Theories of intergroup relations provide explanatory concepts to understand and, more important, to predict preferences for various kinds of intergroup behavior. Two prominent theories in this domain are social identity theory (
Taken from literature on social identity theory and social comparison theory, 12 strategies of identity management were identified as possible responses to negative social identity. A taxonomy with two orthogonal axes is proposed as theoretical organization of these diverse strategies. While the first axis considers responses as being either individual or collective, the second axis refers to the distinction between behaviours and cognitions. It is assumed that the German unification process implied a lower status position of East Germans relative to West Germans on relevant comparison dimensions, and that East Germans have to deal with this threat to their identity. Hence, data of an East German sample are used to empirically systematize identity management strategies, and, thus, to test the proposed taxonomy. Results support the expected four‐factor solution only for those strategies taken from social identity theory, while the responses derived from social comparison research build a fifth factor. In addition, the empirical assignments of strategies to cells of the taxonomy are only partly in line with the expected pattern. The empirical findings suggest some clarification and modifications of the proposed response taxonomy. The most important refers to a re‐interpretation of the taxonomy's first axis, which now differentiates between responses according to the specific changes of the comparison parameters they imply. © 1998 John Wiley & Sons, Ltd.
In a ®eld study in East Germany, predictions by Social Identity Theory concerning relations among socio-structural characteristics of intergroup relations (stability, legitimacy, permeability) and identity management strategies (e.g. social competition) were examined. In general, East Germans were expected to consider their status position as inferior compared to West Germans. Moreover, depending on whether they regard such a status dierence as legitimate or illegitimate, as stable or unstable, and whether they perceive group boundaries as permeable or impermeable, East German participants should dier with respect to identity management strategies such as change of status relations, change of categorization, change of comparison dimension, change of comparison object and change of group membership. Five hundred and seventeen participants from dierent regions of East Germany completed a questionnaire on various aspects of life satisfaction. A path model including stability, legitimacy and permeability as predictors, ingroup identi®cation as mediator and identity management strategies as criteria was tested. Results are mainly in line with assumptions on main eects derived from Social Identity Theory. However, some extensions and clari®ca-tions with respect to assimilation situations seem to be adequate. In addition, results show that ingroup identi®cation can be regarded as a powerful mediator between perceived intergroup relations and identity management strategies.
In a field study in East Germany, predictions by Social Identity Theory concerning relations among socio‐structural characteristics of intergroup relations (stability, legitimacy, permeability) and identity management strategies (e.g. social competition) were examined. In general, East Germans were expected to consider their status position as inferior compared to West Germans. Moreover, depending on whether they regard such a status difference as legitimate or illegitimate, as stable or unstable, and whether they perceive group boundaries as permeable or impermeable, East German participants should differ with respect to identity management strategies such as change of status relations, change of categorization, change of comparison dimension, change of comparison object and change of group membership. Five hundred and seventeen participants from different regions of East Germany completed a questionnaire on various aspects of life satisfaction. A path model including stability, legitimacy and permeability as predictors, ingroup identification as mediator and identity management strategies as criteria was tested. Results are mainly in line with assumptions on main effects derived from Social Identity Theory. However, some extensions and clarifications with respect to assimilation situations seem to be adequate. In addition, results show that ingroup identification can be regarded as a powerful mediator between perceived intergroup relations and identity management strategies. Copyright © 1999 John Wiley & Sons, Ltd.
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