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Ross F. ConnerThe evaluation field in the United States has seen an increase in evaluations with and of diverse cultural populations, including racial or ethnic populations as well as those cultures and subcultures with special interests, concerns, or needs, such as the youth and gay and lesbian communities. These evaluations have occurred as the populations grow in number and become more assertive in developing social programs and policies suited to their communities. To meaningfully assess and engage these culturally sensitive programs, evaluators need to develop and implement evaluations sensitive to the cultural issues that characterize and are important to the populations, as well as to program participants and stakeholders. This chapter describes programs developed for two populations of Latinos, discusses the evaluations that were developed and implemented for these programs, and moves to a discussion of five factors that fostered a culturally sensitive evaluation.One helpful way that that the issue of cultural sensitivity in evaluation has been conceptualized is in terms of multicultural validity

The community-based approach to health research and intervention is a model of inquiry rooted in Freire's participatory action research (PAR). We need to show, in concept and practice, what it is about PAR that may be well suited for the types of health issues we encounter in inner-city environments. What type of learning results, how does this respond to particular health issues in the urban context, and what are the particular challenges faced in translating Freire's model into today's urban setting?To investigate these questions, we describe a recent PAR project in Southeast Los Angeles, California-an area known to some as "Asthmatown." One salient finding of the research is that PAR allows the integration of complex and multiple forms of knowledge, and this is a necessary response to the complex and multiplex nature of cumulative impacts. There are challenges to translating the model to the urban setting, however, such as the difficulties of participation in today's urban milieu. The research leads to some lessons for practitioners, such as the need to build "constant" elements into PAR projects. Lastly, we reflect on implications of this model for institutional reform.

Community-researcher partnerships can be powerful mechanisms to understand and effectively address health and social problems such as HIV/AIDS prevention. When the partnership is a positive, productive one, the combined expertise and energy of both parties result in a more effective program and a better evaluation of its effects. This article describes one such partnership and how a program challenge provided the opportunity for both partners to develop new capacities and strengthen others. The program is Proyecto SOLAAR, a community-based and culturally-sensitive HIV prevention program for gay and bisexual Latino men. The program is an experiential, daylong retreat focused on personal aspects of the men (e.g., self-concept), ideas about and aspects of their relationship behavior (e.g., cultural misunderstandings, dating behavior), and HIV prevention; there is a follow-up reunion a month later to share experiences with other participants about new dating and HIV prevention behaviors. The article focuses in particular on how the partners built new capacity in the area of social marketing to address the challenge of participant recruitment and describes the components of the new campaign. These components included distinctive images in ads in publications read by the target population, a toll-free telephone number and Web site for easy initial contact with the program, phone cards and postcards featuring the specially created program image to reinforce a connection to the program, and other aspects. The article describes the partnership between the HIV service providers and the researchers and how the collaborative effort was key to understanding and addressing the recruitment problem, identifying potential solutions, and implementing the new social marketing strategy. This process resulted in four kinds of capacities that were built or strengthened, including program recruitment, program content and implementation, program evaluation, and the partnership itself. The article concludes with a discussion of the unexpected benefits of the capacity-building experience and of the antecedent conditions that fostered the positive partnership outcomes.

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