This paper looks at the Aminuddin Baki's Torch Movement Speech 3 (Ceramah Gerakan Obor 3). It's is to identify the type of metaphors used and how the metaphors are conveyed in the Torch Movement Speech 3 on 'Adaptation' of the Malays. The study hopes to identify the direction of the 'Adaptation' metaphor which is liken banana tree and its offsprings. Many studies have been carried out on the biographical portion of Aminuddin Baki but none on all his Torch Movement Speeches that he had made on the progression and development of the Malays. A qualitative method was used through a rhetorical analysis. A Neo-Aristotelian Criticism is used in the analysis of speech of which this study demonstrates the relevance in the application of ancient Malay metaphors in the modern day communication interaction among the Malays.

This paper analyses the audience reception of the Malaysian reality television programme Akademi Fantasia (AF), which first aired in 2003 and completed its ninth season in 2011. AF has been an influential pioneer in the national television industry, inaugurating the trend of local reality shows and weathering intense competition from similar shows to remain at the top of the ratings chart over the last decade. Based on the Mexican talent search show, La Academia, Malaysia's AF is a unique hybrid blend of an Idol-style talent contest and Big Brother observational spectacle. The article draws on primary audience research to investigate the ways in which Malay audiences interpret the potentially incommensurable cultural meanings generated within the context of a localised version of a global television format. Chua's concept of 'identification and distancing' is employed as a framework to analyse the complex ways in which perceived Malay 'cultural norms' assume primacy as interpretative lenses for audience evaluations of the show and measures of its local difference from similar global cultural products. The research also reveals how these cultural norms are themselves being negotiated by the audience as part of the everyday experience of inhabiting coexisting local and global popular cultural spaces. The analysis focuses on audience understandings and pleasure in the programme in relation to fashion and taste; the behaviour of the official judges; voyeurism and conflict in 'backstage' coverage; and emotional intimacy onstage in the public performance component of the programme.

The purpose of this paper is to look at the Aminuddin Baki's Torch Movement Speech (Ceramah Gerakan Obor) from the critical theory of metaphorical perspective. The study of metaphor is considered important because it has been used by many speech writers, authors, and CEOs in big organisations to strengthen the impact of their speeches. Metaphors are used to amplify meanings in one's speech. The objective of the study is to identify the type of metaphors employed and how the metaphors are conveyed within the Torch Movement Speeches. The study also hopes to identify the direction of metaphor used in terms of positive, negative or neutral which is predominant in the speech. Numerous studies have been done on the biographical portion of Aminuddin Baki but not of the particular speeches he had made on the progression of the natives in Malaysia as a whole. The late Aminuddin Baki was known as a man of great purpose and was committed to seeing the advancement of Malaysians in education. This study used a qualitative method through a rhetorical analysis of one of Aminuddin Baki's Torch Movement speech. Using Neo-Aristotelian Criticism perspective in the analysis of speech, this study demonstrates the relevance in the application of ancient Malay metaphor in modern day communication interaction among the people.

Debate is a language learning activity that requires the debater to choose effective oral communication strategies to weaken the opponent. Thus, this study was conducted to identify the oral communication strategies preferences among Arabic language debaters consisting of non-native speakers. The respondents were the champions of the Higher Education Institutions level debate, while the data were obtained from video recordings of the debate competition and interviews. The data were then analysed using Communication Strategies Theory. The results showed that the debaters preferred the strategies of message abandonment, topic avoidance and appeal for assistance when short of time and approximation and word coinage when faced with language constraints. Literal and contextual translation and language switch strategies were chosen for debate preparations, while circumlocution and mime strategies were preferred for reinforcing arguments. A new strategy was also found, which is named as repetition strategy. The findings proved that the preference of these strategies help the debaters to organize ideas, articulate and confidently present arguments despite their own shortcomings and interruptions from opponents. This study contributes to the structure of debate training activities focused on more systematic oral communication strategies that can be applied to debaters in Arabic language learning classes.

Since the period followed the September 11 in 2001 attack, and the second Palestinian uprising in 2000, Hollywood has produced many movies representing the Arab. The representation was shown in certain positions and scenes in the movie to give a certain meaning. Further, most of these previous studies have studied the personality in Hollywood movies combined with Arab characters. However, this study seeks to explore the behavioural attributes of the Palestinian character represented in Hollywood feature movies from the year 2000 to 2014 in detailed analysis. A literature analysis reviewed Arab representations in Hollywood movies. The quantitative approach is adopted as well as the data has been collected by employing the quantitative content analysis through using a coding sheet. The sample selection of this study is total population sampling. The unit analysis is 71 scenes that include and involve Palestinian character(s) within the five Hollywood feature movies. This study has approved that after the second Palestinian uprising in 2000 and September 2001 attack, the Palestinian behavioural attributes began to change. Thus, the behavioural attributes of The Palestinian character have represented in more complexity than the previous representation. Additionally, this study has observed that, after the September attack, Hollywood has modified the Palestinian behavioural representation. Keywords: Palestinian, stereotype, terrorism, Hollywood movies, Palestinian behavioural.