Task. The article deals with the problem of transformation of personnel policy in the context of the digitalization of the economy. The relevance of the topic is beyond doubt, as it is due to the fact that the modern economy is entering a new innovative stage of development, and a person with his potential, knowledge, creative thinking and experience is gaining more and more importance. Business digitalization actively affects the functionality of HR managers, since organizational tasks and processes are automated, and therefore more developed competencies in the field of digital technologies are required from personnel. In this regard, the main trends and issues of software development in international practice are investigated and conclusions are drawn about the need to apply foreign experience in the implementation of personnel policy in small, medium and large businesses in the Republic of Kazakhstan. Model. The article examines the theoretical modern trends in the transformation of the personnel policy of companies in the context of the use of digital technologies in business, which make it possible to create a favorable environment and develop support measures for talented youth. Summary. The HR department in companies today is no longer just a performer, but a kind of business partner who provides services for providing business with qualified personnel and their development. Therefore, in order to maintain the work of HR departments or departments, to minimize risks at all stages of selection, training and development of employees, to build effective interaction with personnel, new methods and technologies, including digital ones, are urgently needed. Practical importance. The practical significance of this article lies in the fact that the conclusions and proposals made are intended to explore new opportunities for doing business, develop new digital products, etc. Originality. The performed analysis of the main results of the process of introducing digitalization into all spheres of the international and national economy through the systematic constant development of the ICT sector indicates the direct applied significance of the problem under study.