Despite the rapid transformation of India over the past 25 years and a swathe of publications dealing with the impact of globalisation on the culture and economy of the subcontinent, and on its large metropolitan cities, we contend that relatively far less is known about the regional impacts of globalisation and the localised impacts of neo-liberal development policies. Significantly, we seek to understand and analyse how globalisation is transforming smaller, regional towns in India. Based on social scientific research exploring the development and changes taking place in two distinctive, middle towns-Anand, Gujarat and Darjeeling, West Bengal-we highlight the social and political forces at work that are re-making these towns, the local issues residents contend with, and the external drivers of change that influence the unique growth and development of these towns.

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Globalization of the Indian economy has dramatically influenced social life in India. The expansion of the middle class is said to have occurred as a consequence of this process. Based on ethnographic research among lower-middle-class families in West Bengal, India, the author examines the apparent paradox between women's positive perceptions of empowerment and the overall negative impact of structural adjustment policies on women. Many scholars argue that globalization has been detrimental to women due to growing structural gender inequalities, but many respondents identify greater opportunities to challenge preexisting patriarchal norms through the role models available in the globalized media. While there are increasing inequalities for households, women do not consider these to be gender disadvantages, emphasizing instead the opportunities for greater independence. The author pays particular attention to the confluence of the prowomen consumer discourses of the global market with earlier developmentalist notions of the public role of women.