<p><em>The purpose of this study examines the influence of social media and consumer engagement </em><em>and</em><em> </em><em>customer purchase intention. This study uses data taken from 253 users of social media sites in Indonesia. The hypothesis was tested using a structural equation model which was developed in accordance to existing literature reviews.</em><em> </em><em>The results show that social media is significantly related to consumer purchase intentions, where consumer engagement acts as a mediating variable in influencing social media users to have customer purchase intentions. The research reinforces that marketers must respond to the importance of increasing of social media usage because it has a strong influence on consumer purchase intentions. The managerial suggestion that can be applied by company is to constantly monitor consumer engagement by adjusting the company's social media marketing strategy. The limitation of this research is the absence of qualitative approaches, i.e. interview to gain a deeper understanding of consumer insights and experiences that may affect consumer purchasing commitments and intentions might help to refine future researches better. In addition, the future research should add other important variables such as of trust, commitment, and e-WOM and any other marketing strategy that might be applied by social media strategists.</em></p>
Tourists consider the costs, energy, and safety of the COVID-19 pandemic that is currently hitting the world globally. Tourism travel is expected to remain the primary choice for economic recovery and improving family relations. This study uses Respondent-Driven Sampling and Snowball Sampling to collect 432 respondents via social media and the internet. This study used a structural equation model (SEM) to examine risk perceptions of risk-averse attitudes by mediating knowledge of pandemic risk, tourism travel, and travel intentions. The results showed that most of the prospective tourists showed a preference for tourism. Tourists pay attention to the dangers of performance, costs, time, tourism destinations, while the social-psychological risks posed by the COVID-19 pandemic have a low impact. The nature and behaviour of tourists to avoid pandemic risk cause pandemic risk to be less effective in reducing tourists' intention to travel. Understanding pandemic risk effectively reduces risk perceptions that potential tourists have on tourism travel. The purpose of travelling and the intent to recommend tourism travel harms risk avoidance attitudes higher than the risk perception of a pandemic. All tourism travel stakeholders must consider the mediating effect of risk perception and risk aversion attitudes in tourism.
<p class="Style1">This study aims to assess the effect of antecedent of relational quality such as satisfaction, trust, and commitment in consumers' loyalty Travel Bureau in Jakarta. This study used 252 consumer respondents Travel Bureau in Jakarta. Research variables have good reliability and validity, the concept model and hypotheses were tested with LISREL 8.80. The results showed satisfaction has a positive influence on confidence; Satisfaction has a positive influence on commitment; Trust had a positive effect on commitment, and confidence positive effect on loyalty; Loyalty consumers will be well established by the quality of the relational ties are good also (Satisfaction, Trust and Commitment). Theoretical implications of research that can be obtained that consumer loyalty are well formed if guided by satisfaction, trust, and commitment to the travel bureau. Travel Bureau constantly has to develop the ability to enhance the relational ties to consumers in order to create sustainable loyalty.</p>
Tujuan dari penelitian ini adalah untuk menguji pengaruh dari Organizational Citizenship Behaviour dan Task Complexity Terhadap Kinerja Auditor Internal dengan Kepuasan Kerja sebagai variabel moderasi. Variabel independen dalam penelitian ini adalah Organizational Citizenship Behavior dan Task Complexity. Variabel dependen dalam penelitian ini adalah kinerja auditor internal. Variabel moderasi dalam penelitian ini adalah kepuasan kerja. Penelitian ini menggunakan data primer melalui kuesioner online dan telah diisi oleh sebanyak 110 responden. Berdasarkan hasil uji hipotesis diperoleh hasil dari penelitian ini bahwa: (1) OCB berpengaruh positif terhadap kinerja auditor internal (2) Task Complexity berpengaruh negatif terhadap kinerja auditor internal, (3) Kepuasan kerja memperlemah pengaruh OCB terhadap kinerja auditor internal, (4) Kepuasan Kerja memperkuat pengaruh task complexity terhadap kinerja auditor internal.
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