Educational apps can be considered a dominant medium for providing educational content to children. Parents are major stakeholders and mediators in the selection of apps (Dias & Brito, 2021). It is critical to know how they choose apps for their children and understand what indicates a quality educational app, as well‐designed apps can support and enhance children's learning process. An online study with parents was conducted to identify parents' most dominant needs while selecting apps for their children. Parents' app selection behaviour was investigated leveraging Uses and Gratifications theory. Parents viewed 10 mock math apps that replicated the App Store presentation format. Five apps included educational benchmarks (eg, feedback) and five contained educational buzzwords (eg, interactive). Immediately following each app, parents provided value judgements of the app by stating whether they would download the app or not, rating it on a 5‐point‐scale, stating how much they would be willing to pay, and explaining why they chose to download the app or not. Results from paired‐samples t‐tests, and repeated‐measures ANOVAs indicated that parents value educational benchmarks over buzzwords suggesting that parents are primarily seeking apps that meet their children's educational needs. Parents' app needs seem to align with some of the research on what makes a good educational app.
What is already known about this topic
Touch screen devices can enhance learning outcomes for children, if well designed educational applications are used (Camilleri & Camilleri, 2019; Cohen et al., 2011).
Five educational benchmarks have been identified as indicators of app quality that parents can use to distinguish well designed apps (Dubé et al., 2020); having a development team that involves educators, possessing a guiding curriculum (Vaala et al., 2015), being based on a learning theory (Kebritchi & Hirumi, 2008), containing scaffolded learning, and providing feedback (Callaghan & Reich, 2018; Cayton‐Hodges et al., 2015).
Uses and Gratifications theory suggests that people use the media to satisfy their psychological needs and to achieve their personal goals (Katz et al., 1973).
What this paper adds
The study used Uses and Gratifications theory to identify parents' most dominant needs while selecting apps for their children. With the assumption that parents select apps based on their anticipated gratifications or parental need fulfilment (Broekman et al., 2016, 2018).
Different features of the apps are presented in the forms of images and text descriptions in the App Store. The study investigated which features parents value when selecting apps from the App Store by including educational benchmarks and buzzwords in the images and text descriptions of the apps.
Parents valued educational benchmarks over buzzwords. Thus, parents' app needs seem to align with the research‐based signifiers of app quality.
Parents valued apps that feature development team, scaffolding, and guiding curriculums more than those with central learn...
