The relevance of the topic of the article is determined by the importance of diversification of production aimed to increase the competitiveness of agro-industrial complex at the present stage of economic development. The goal is to analyze the features of transformation of organizational and production structure of agricultural enterprise, which consists in supplementing it with new types of products, technologies, suppliers, etc. Objectives to show the importance of diversification processes to ensure sustainability of agricultural producers to negative changes in the external and internal environment. Results – it is noted that the priority areas of diversification in agro-industrial production include the organization of new branches of crop and livestock production, the inclusion of productive species, varieties or hybrids of crops in crop rotations, the development of processing sectors, the system of material and technical supply and marketing of products, etc. commodity diversity, reorientation of sales markets in agro-industrial complex is especially important in view of high risks of doing business associated with the high dependence of its results on weather conditions of the year, soil and natural-climatic factors, etc. The conducted analysis shows that the important conditions for deepening structural restructuring include developed agricultural policy of the State, a system of effective measures for regulating and supporting the industry, attracting investment in the development of agricultural sector and financial markets. The performed studies allowed us to draw the following main conclusions – diversification of production is a promising direction for the development of economic activity of enterprises, ensuring the growth of their proceeds from product sales, profits and profitability.

The relevance of the study is determined by the importance of introducing digital technologies in crop production industry to improve the efficiency of agro-industrial complex. The goal is to show the directions, advantages of digitalization in domestic crop production, problems and suggest ways of solution. The following methods were used in the article - analysis, systematization, generalization and selection of facts, establishing links between them. Results - the starting conditions, priorities and reasons that hinder and complicate digital transformation are considered: limited access of agricultural producers to technical innovations and modern agricultural machinery; a long network of intermediaries, wholesalers and retailers; low level of development of communications and IT infrastructure; lack of localized IT solutions for agricultural sector; shortage of qualified personnel. In the current situation, the authors consider it necessary and timely to increase the level of mechanization (energy saturation) and automation up to the average world class, effective public support; widespread use of digital platforms; improvement of the personnel motivation system; organization of government -funded training centers for farmers. The practice of applying technological operations of precise and digital agriculture in cultivation of crops based on the materials of the Akmola region has been studied. Conclusions - entrepreneurs strive to produce more food with fewer resources, therefore a significant breakthrough is needed in creating digital models of the entire agricultural production cycle and interconnected links in value chain. Digital technologies will increase competitiveness and labor productivity, ensure food security and attract investment; this is a high-tech and promising area for all economic entities, regardless of the scale of agribusiness.

The relevance of the topic is determined by the importance of using digital technologies in livestock production industry, which make it possible to increase the profitability of agricultural sector through targeted cost optimization and more efficient allocation of funds. The goal is to assess the current state of digitalization in livestock production in the republic, to identify its advantages and main directions of development. Methods – analysis, systematization, accumulation and selection of facts, determination of the links between them. Results - animal control system, mechanism of their identification, processes of automation and robotization of production stages are shown. Target indicators are analyzed: increasing production volumes, reducing costs and increasing its efficiency, labor productivity, improving the quality of products, reducing the negative impact on the environment. A SWOT analysis was carried out to identify the strengths and weaknesses of digital transformation in this area, as well as the possibilities of threats from the external environment. The experience of using digital processes in obtaining livestock products in the Akmola region has been studied. Conclusions - information systems should be integrated with veterinary services into a public-private platform in order to control the management of business entities and the complete production cycle of products. Digital programs will allow solving food security issues, as well as improving the living standards of the rural population. The fundamental features of digitalization in agriculture will ensure the competitiveness of the domestic livestock complex, attract investment, reduce the incidence of diseases in livestock, and produce high-quality food products.

В статье отмечается, что регулирование социально-экономических процессов является общественным явлением, без которого невозможно представить экономику любой страны. Мировая ситуация с пандемией расширила функции многих государств, что в решающей степени обусловлено возросшей сложностью социально-экономических процессов. Многие фундаментальные проблемы сегодняшнего общества не могут быть эффективно решены при помощи только рыночных механизмов. Это, прежде всего, укрепление социальной сферы, которая стала одним из важнейших источников экономического роста.Авторами статьи рассмотрены вопросы совершенствования механизма устойчивого регулирования социально-экономических процессов в Казахстане. Проведен анализ основных тенденций социально-экономического развития Казахстана, представлены основные макроэкономические индикаторы РК за 2016 – 2020 годы, доля населения, имеющего доходы ниже величины прожиточного минимума, объем промышленного производства по видам экономической деятельности, объем инвестиций в основной капитал по направлениям использования.Отмечено, что одной из важных ключевых проблем общественного развития является вопрос определения места и усиления роли государства в системе воспроизводства. В качестве предложений рекомендовано: развитие приоритетных отраслей промышленного производства и научно- технической деятельности, создание условий развития предпринимательства, преодоление циклических спадов и стимулирование роста производства, регулирование внешнеэкономических и внешнеторговых отношений, повышение конкурентоспособности национальных производителей на мировом рынке и т.д. The article notes that the regulation of socio-economic processes is a social phenomenon, without which it is impossible to imagine the economy of any country. The global situation with the pandemic has expanded the functions of many states, which is largely due to the increased complexity of socio-economic processes. Many fundamental problems of today's society cannot be effectively solved with the help of market mechanisms alone. This is, first of all, the strengthening of the social sphere, which has become one of the most important sources of economic growth. The authors of the article considered the issues of improving the mechanism of sustainable regulation of socio-economic processes in Kazakhstan. The analysis of the main trends in the socio-economic development of Kazakhstan is carried out, the main macroeconomic indicators of the Republic of Kazakhstan for 2016 - 2020 are presented, the share of the population with incomes below the subsistence level, the volume of industrial production by type of economic activity, the volume of investments in fixed assets by areas of use. It is noted that one of the important key problems of social development is the issue of determining the place and strengthening the role of the state in the reproduction system. Recommended as proposals: the development of priority sectors of industrial production and scientific and technical activities, the creation of conditions for the development of entrepreneurship, overcoming cyclical recessions and stimulating production growth, regulation of foreign economic and foreign trade relations, increasing the competitiveness of national producers in the world market, etc.